Admissions Counselor-Regional

Job Description

OU Office of Admissions & Recruitment (OAR) works to bring in the next generation of Sooners. Our team operates from Norman as well as across the state, nation and world. We provide support to incoming domestic and international freshman and transfer students as they navigate the college application and decision process. Additionally, we partner with parents, counselors, and communities in providing resources to students interested in higher education. Our goal is to build a vibrant community with limitless potential by recruiting the most academically qualified students with a variety of educational, service, involvement and community experiences.

We need someone who exhibits :

Integrity : Accountability for doing the right thing by exercising good judgment and honesty. Ability to create a safe environment for students and families and team members, including having emotional intelligence and self-awareness. Transparency, professionalism and thoughtfulness in communication.

Care : Prioritization of creating the best experience possible for each person we encounter and at every step of the student experience. Providing service to others by being friendly, welcoming and approachable. Commitment to collaboration and to being a team player with a positive attitude.

Intentionality : Strong work ethic and contribution to the excellence of the Division of Enrollment Management, OAR and OU; self-motivation. Consistency in meeting deadlines and responding in a timely manner.

Innovation : Possession of a natural curiosity to learn and a continual pursuit of personal and professional growth in the field of college enrollment management. A focus on innovation, displaying an understanding of positive change and possessing a strong analytic ability. Efficiency by researching best practices, making creativity a priority.

Scope of Position / Essential Duties : Responsible for identifying, attracting, and enrolling prospective students through a variety of recruitment and outreach efforts. This role serves as a key representative of the institution, building relationships with students, families, high school counselors, and community partners. Guides students through the admissions process, reviews applications, conducts interviews, and collaborates with the admissions team to make informed admission decisions. The role involves planning and participating in recruitment events, maintaining accurate records, and supporting college readiness initiatives within an assigned geographic region through targeted outreach, relationship building, and event participation.

• Requires flexibility and teamwork, with occasional coverage for other team members during absences or busy periods, including presentations, phone duty, school visits, college fairs, and inbox support.
• Serves as the primary point of contact for prospective students from initial inquiry through enrollment, providing personalized guidance and support throughout the admissions process.
• Advises students on admissions requirements, assists with application completion, and schedules individual or group advising sessions as needed.
• Maintains consistent and timely communication with prospective students via phone, email, text, and the institution's CRM system to ensure engagement and follow-up.
• Represents the institution at college fairs, high school visits, guest lectures, community events, and on-campus programs to promote awareness and increase interest.
• Plans, coordinates, and participates in on- and off-campus recruitment and yield events, including virtual and in-person information sessions and presentations for prospective students, families, and stakeholders.
• Builds and maintains strong relationships with high school counselors, community partners, and other external stakeholders.
• Designs and produces recruitment materials and promotional publications in collaboration with the marketing team.
• Collaborates with department chairs and faculty to coordinate recruitment fairs and academic advising sessions.
• Evaluates a high volume of undergraduate applications using holistic review practices, applying institutional policies and procedures to assess academic credentials, essays, recommendation letters, and other supporting materials.
• Interprets and clearly communicates admissions policies related to first-time freshman, transfer credit, prior learning assessment, and residency to a wide range of audiences, including students, parents, counselors, and university staff.
• Collaborates with internal departments such as Financial Aid, Academic Advising, Student Services, and Admissions and Records to support a seamless transition for admitted students.
• Acts as a liaison between the college and relevant internal units as well as local, regional, and national associations to ensure effective communication and alignment with institutional goals.
• Contributes to the development and execution of recruitment strategies and supports marketing efforts through cross-functional project teams.
• Plans and manages recruitment-related projects and events, including student outreach, event logistics, and public relations initiatives.
• Trains new admissions staff on application review processes, serving as the primary contact and mentor until trainees reach full proficiency.
• Stays current on institutional admissions policies, academic offerings, and campus resources.
• Effectively uses the CRM system to manage prospective student data and interactions and to support strategic decision-making.
• Performs various duties as needed to successfully fulfill the function of the position.

Job Requirements

Required Education and Experience : Bachelor's Degree, AND :

Skills :

Certifications :

Advertised Physical Requirements :

Departmental Preferences : None

Supervision : None

Special Instructions : If you are selected as a final candidate for this position, you will be subject to The University of Oklahoma Norman Campus Tuberculosis Testing policy. To view the policy, visit

Why You Belong at the University of Oklahoma : The University of Oklahoma values our community's unique talents, perspectives, and experiences. At OU, we aspire to harness our innovation, creativity, and collaboration for the advancement of people everywhere. You Belong Here!

Equal Employment Opportunity Statement : The University, in compliance with all applicable federal and state laws and regulations, does not discriminate on the basis of race, color, national origin, sex, sexual orientation, marital status, genetic information, gender identity / expression (consistent with applicable law), age (40 or older), religion, disability, political beliefs, or status as a veteran in any of its policies, practices, or procedures. This includes but is not limited to admissions, employment, housing, financial aid, and educational services.