DIGITAL CONTENT SPECIALIST (WEBMASTER)

Summary

About the position : This position is Non-appropriated Fund (NAF) and will be assigned to the Marketing Facility, McGuire AFB, New Jersey.

Duties

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Works under the direction of the Marketing Director to plan, develop, deploy, and maintain 87 FSS Website, digital content, mobile app, social media content; assists with creation of marketing collateral, surveys, graphics, photography / videography and campaigns. Using highly developed organizational skill, serves as primary Web and digital content administrator ensuring content is current and accurate, site is functional and operational 24 / 7; Updates, adds, deletes, revises content based on information provided by the Marketing Office or approved input from leadership, Flight Chiefs, managers on daily basis. Position requires writing, editing, and designing content for digital publishing. Designs and develops multi-platform digital interactive multimedia consistent with non-digital media, site animation, GIFs, live streaming feeds, and special-effects elements. Assists coworkers with projects / tasks, creating / distributing a variety of marketing materials across various platforms. Works with Marketing Director to ensure digital content meets squadron and mission objectives, properly reflecting AF standards. Works with AF agencies governing web content / security to ensure all regulations and DoD guidelines are met. Uses a variety of web, social media, multimedia, and graphics platforms, applications, techniques, plugins, apps, and tools. Continuously explores, recommends, uses, and optimizes communication methods and technologies to engage with customers, and to maximize the squadron's branding, products and services; identifies relevant new strategies / technologies / industry trends; creates and boosts customers' engagements, brand exposure and applies them into operations and activities. Assists Marketing Director in developing communication strategies to determine the most effective and efficient method of reaching the target market. Assists in administering surveys, focus groups, collecting data, tabulating responses, and analyzing results. Creates and administers interactive online forms, documents, tracks and reports user analytics, statistics, SEO, other metrics, and aggregate data for each platform. Must be flexible and attend FSS events and programs (day / evening / weekend / holiday) to provide media coverage including live streaming. Performs other related duties as assigned.

If interested in applying for this position you may preview the online application : https : / / apply.usastaffing.gov / ViewQuestionnaire / 12857599

Requirements

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Conditions of employment

• This position requires the incumbent to complete a background investigation with favorable results.
• Must possess a valid U.S. Driver's License to operate a motor vehicle in a safe manner and provide a copy of his / her driving record.
• This is a drug testing designated position. The incumbent is subject to random testing for drug use.
• Must be at least 17 years of age.

Qualifications

Who May Apply : Open to everyone. Applicants will be categorized by preference(s) and / or priority consideration eligibilities. An applicant's eligibility will be determined based on eligibility claimed in the questionnaire and proof of eligibility MUST be provided with application by the closing date, 01 / 25 / 2026

Business Based Action, Military Spouse Preference, Outside Applicant Veteran, Spouse / Widow / Parent of Veteran, and Transition Hiring Preference

In order to qualify, you must meet the experience requirements described below. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student; social). You will receive credit for all qualifying experience, including volunteer experience. Your resume must clearly describe your relevant experience; if the position allows for qualifying based on education, your transcripts will be required as part of your application.

Qualifying Experience :

BS degree with major in Web design, marketing, communicating, and design is desirable. Must have a thorough and complete understanding of Web and digital media technologies, enabling comprehensive, exacting website maintenance and operation, and knowledge of programming language. Must possess superior reading, writing and comprehension skills. Demonstrable working knowledge of fundamental marketing communication and ability to understand marketing strategies, concepts, and campaign objectives. Skilled in developing media materials and knowledge of a wide range of visual communication, illustration, graphics, media, perspective, design, layout principles, balance and contrast, and concepts for the conception, planning and precise execution of a variety of projects in very fast-paced production environment. Skilled in both PC and MAC. Must be proficient in Adobe CC Suites, MS Office Suites, and other design / visual software and applications. Must be able to adapt quickly to changing technologies. Efficient with DSLR camera / video operation and production, tablets, smartphones, computers, printers, and other production equipment / tools. Works and communicates effectively, accurately, and professionally with team members and internal / external customers.

Education

Some federal jobs allow you to substitute your education for the required experience in order to qualify. This position does not allow for education substitution.

FOREIGN EDUCATION : Education completed in foreign colleges or universities may be used to meet the requirements. You must show proof the education credentials have been deemed to be at least equivalent to that gained in conventional U.S. education program. It is your responsibility to provide such evidence when applying.

Additional information

Individual must fully meet qualification / eligibility / background requirements for this position.

Candidates should be committed to improving the efficiency of the Federal government, passionate about the ideals of our American republic, and committed to upholding the rule of law and the United States Constitution.

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