Responsibilities
Be an “expert” on all Trade Desk offerings and opportunities including : all ad units, targeting options / providers and inventory sources
Fully execute multiple clients’ media plans from trafficking to technical troubleshooting to optimization to management
Lead weekly / bi-weekly client calls to discuss account performance, interpretation of data, and action plans based on findings
Ensure quality control of campaigns, implementing and adhering to a rigorous QA process
Once campaigns are live, optimize performance based on agreed-upon key performance indicators
Maintain a positive working relationship with client while clearly communicating the value of overall programmatic efforts
Identify and present new opportunities and areas for growth to client to improve their media programs
Review all reporting metrics comprehensively, analyze and identify performance drivers, and communicate account health through data storytelling
Manage budgeting on a daily, weekly, monthly, and quarterly basis
Leverage and maintain strong relationships with media partners, work with partners on an ongoing basis to consult on status and performance of campaigns
Develop client presentations and present to the client when needed
Create and execute ongoing testing plans for ad units, creative, landing pages, industry betas, etc.
Serve as a mentor / coach to Coordinators
Onboard new clients from the ground up including account creation, billing, pixeling, audience creation and QA
Requirements
1.5+ years of client-facing experience within media (display, video, audio)
Must have experience managing budgets upwards of $1MM / month
Hands on experience in DSPs, including but not limited to campaign trafficking, development, execution, and optimization
Experience with ad server technology, preferably Campaign Manager 360
Demonstrated history of optimizing campaigns to KPIs such as ROAS and CPA, CPC, CTR, etc.
Knowledge of remarketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword contextual, affinity, lookalikes, etc.
In-depth knowledge of Microsoft Excel, PowerPoint, and Data Analytics tools
Demonstrated analytical mindset and skills
An eagerness for career progression in AdTech
Excellent interpersonal skills, including both written and verbal communication; comfortable talking on the phone, emailing, and seeking answers to questions in a timely manner
A self-starter with strong multi-tasking ability and close attention to detail
Eye for creative and ad copy
Ambition and drive to produce great results for clients
Understanding of responsibility and willingness / desire to go above and beyond given tasks
Ability to work under pressure
Preferred
Skillshop or Edge Academy certifications
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Programmatic Media Trader Job at SalaryGuide in Denver • Denver, CO, United States