Area Sales Leader (Water Heaters)

Description:

Tired of working in a dull sales job?

Ready to lead a passionate team in crafting success?

Looking for a role where your sales skills will shine?

Excited to be part of a company that builds magic?

Who We Area

Join the CastleWorks family, where excellence and integrity meet in home services! We provide water heater, plumbing, air conditioning, heating, and water purification services across California. Our experienced technicians receive continuous training to stay ahead with the latest technology, and we pride ourselves on outstanding customer service that leaves our clients completely satisfied.

What You'll Be Doing

The Area Sales Leader is responsible for driving sales performance, field execution, and revenue growth across a team of installers and selling technicians. This is a selling role — you are expected to be in the field the majority of the day, actively engaging with customers. The role is a player/coach position, not a direct manager role. That means your field time is your time to sell while also coaching and supporting your team through ride-alongs, demonstrations, and shared sales activity.

A defined sales close ratio is a critical requirement of this position, and consistent achievement of this metric is essential for success. The role requires balancing your own selling performance with coaching responsibilities to help the team achieve its targets.

This Sales Leader works closely with Operations and Dispatch to ensure seamless integration between sales and service delivery.

Key Responsibilities, include but are not limited to:

• Sell directly to customers while also coaching in the field — acting as both a player and coach.
• Achieve and maintain the defined sales conversion/close ratio.
• Coach and develop a team of installers and selling technicians responsible for both sales and installations.
• Monitor key performance indicators (KPIs), including close rates, average ticket price, product offerings, and revenue per tech.
• Provide in-field coaching and ride-alongs to reinforce sales process compliance and enhance performance.
• Promote bundling opportunities (e.g., HALO water filtration with water heaters) and proper use of financing options.
• Ensure consistency in quoting, upselling, and presenting product options to customers.
• Train technicians on in-home presentation, objection handling, and value-based selling strategies.
• Support technician onboarding and skill development with ongoing training and performance feedback.
• Promote safety, compliance, and quality standards across all installation work.

Performance Expectations

• Field Presence: Must be in the field the majority of the day, using that time to sell and coach.
• Sales Metrics: Achievement of the defined sales close ratio and assigned KPIs is required.

Requirements:

What We’re Looking For

• At least five (5) years minimum experience.
• Proven experience in sales leadership or management.
• Strong coaching and mentoring abilities.
• Excellent communication and relationship-building skills.
• Results-driven mindset with a track record of exceeding targets.

Why Join Us
CastleWorks is continually seeking talented, hardworking, passionate individuals who are ready to join our team. Given our extensive history serving California, you can rest assured that you are joining a reliable, trustworthy company. With over 25 years in the business, our company has demonstrated our dedication to growth and quality customer service.

Join CastleWorks and enjoy a creative work environment where your contributions truly matter! We offer competitive pay ranging from $30-$35/hour + commission and a comprehensive benefits package including health, vision, and dental insurance, a 401k with company match, paid time off, and paid holidays. Enjoy employee discounts and participate in our team member appreciation events that celebrate your hard work!

Perks!

• Paid Time Off/Paid Holiday
• Medical/Dental/Vision/401k match!
• Health Savings Account
• Commission Incentives -paid weekly!
• Uniforms and Uniform Laundering
• Tools and Equipment Provided
• Company Service Vehicle & Gas Card
• 401k Retirement Plan with company match
• Life Insurance
• Employee Assistance Program

Ready to build your future with us? Apply now and let’s create something amazing together!

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.