Data Analyst

The data analyst supports University Communications by managing a high-quality, strategically aligned, and timely data measurement and reporting program. This role manages the collection, integration, and analysis of data across multiple websites, digital channels, and platforms to inform communications strategy and decision-making. The role is responsible for delivering actionable insights, developing reports, and facilitating search engine optimization (SEO) strategies to drive the visibility, engagement, and effectiveness of UNCG communications initiatives. Minimum Qualifications

• Bachelor’s degree in communications, marketing, data analytics, or a related field or equivalent combination of education/experience.

Additional Required Certifications, Licensures, and Certificates Preferred Qualifications

• Demonstrated experience with Google Analytics, Google Tag Manager, Google Data Studio, and Google Sheets.
• Proficiency with digital analytics platforms, email marketing tools, and social media measurement tools.
• Familiarity with SEO strategies, keyword research, and content optimization best practices
• Strong problem-solving, analytical, and quantitative skills with the ability to interpret data and provide actionable insights.
• Proficiency in Excel, PowerPoint, and other reporting and visualization tools.
• Excellent communication skills, including the ability to explain data insights to non-technical audiences.
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Ability and willingness to learn new technologies quickly and adapt to emerging analytics tools.
• Knowledge of Associated Press style guidelines.
• Experience with database management or design.
• Familiarity with advanced SEO techniques and tools.
• Experience using media monitoring and reporting platforms (e.g., Cision, Talkwalker, or Brandwatch).
• Working knowledge of content management systems and HTML.