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Director of Marketing
Director of MarketingPulteGroup • Alpharetta, GA, US
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Director of Marketing

Director of Marketing

PulteGroup • Alpharetta, GA, US
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  • [job_card.full_time]
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Build a Career That Builds Your Future with PulteGroup!

Welcome to PulteGroup where we believe in building more than just homeswe believe in building inspired employees, meaningful careers, and a legacy of excellence. If you're looking for work that moves you, a team that values your ideas, and a company that brings you pride, you've come to the right place.

As one of the nation's largest and most respected homebuilders, PulteGroup offers opportunities to grow within a Fortune 500 company that's consistently recognized as a Fortune 100 Best Company to Work For and a certified Great Place to Work. We're driven by the bold purpose of Building Incredible Places for People to Live Their Dreams.

For over 70 years, we've been building more than homeswe've been building trust, innovation, and a culture where every team member is empowered to thrive. Join a company that champions inclusion, celebrates diversity, and supports your personal and professional journey.

Headquartered in vibrant Atlanta, Georgia, and operating in over 45 markets nationwide, we're proud to build homes through our trusted family of brandsincluding Innovative Construction Group, Centex, Pulte Homes, Del Webb, DiVosta Homes, American West, and John Wieland Homes and Neighborhoods, Pulte Mortgage, PGP Title, Pulte Insurance Agencyall united under the PulteGroup name.

Apply now and discover a career where your contributions are valued, your growth is supported, and your work makes a lasting impact.

Primary Responsibilities

Provides direction to field teamfosters a planning discipline within the Marketing function :

  • Collaborates with Divisions on the application of media and creative best practices to their business.
  • Monitors all media orders and subsequent performance.
  • Facilitates annual media planning and quarterly media performance reviews between Divisions and home office team.
  • Drives consistent application of tools and processes to maximize productivity across Divisions.

Solutions Facilitationworks cross-functionally to leverage corporate resources on behalf of field marketing needs :

  • Conducts coaching on root-cause analysis to derive actionable insights.
  • Uses diagnostic framework to recommend action steps that address community- and market-specific problems.
  • Provides thought leadership and applies experience to help Divisions meet or exceed their goals.
  • Establishes processes to overcome shared issues.
  • Exploits full capabilities of PulteGroup systems and tools.

    • Content Creationcreates, maintains, and evolves centralized tools & material for use by all Divisions :

  • Deploys / manages common templates to ensure that each Division has a well thought-out, detailed, attainable annual plan tied to key objectives.
  • Maintains discipline of performance measurement using common tracking and reporting.
  • Provides Playbooks for common marketing needs (e.g. community or brand launch, Del Webb programs)

    • Field Input to Home Office SMEsmaintains line of sight into field use of systems, messaging, tools, programs, and processes :

  • Delivers feedback to ensure that home office solutions are focused on field needs so that maximum leverage is achieved.
  • Helps corporate team prioritize limited resources on highest order benefits.
  • Provides visibility to monthly division performance with contextual layering for Senior Leadership.

    • Time Spent On / With Local Team Memberstakes a hands-on approach to enhancing the skills and productivity of each team member :

  • Conducts in-market visits with each Division a minimum of two times annually.
  • Responsible for Annual Marketing Summit Meetings.
  • Leads monthly National and Area call with extended marketing team.
  • Establishes regular calls with each Division marketing team direct report.
  • Identifies needs of each Division and provides talent assessment and solutions.
  • Working closely with Division leadership, establishes attainable performance objectives and holds team members accountable for results.
  • Provides coaching on skill and behavioral development.
  • Conducts onboarding training for new team members to expedite their contribution to the business.

    • Management Responsibilities

    With Direct Reports

  • Ensures appropriate staffing to meet needs.
  • Utilizes recruiting and selection tools / processes to build organizational talent.
  • Evaluates employee's performance and plans for compensation actions in accordance with that performance.
  • Provides developmental opportunities through identification of internal and external training opportunities.
  • Creates opportunities for employee growth.
  • Provides continuous coaching regarding functional and leadership standards (technical skills and behaviors).

    • Scope

  • Decision Impact : Area
  • Department Responsibility : Single
  • Budgetary Responsibility : Yes - Indirect
  • Direct Reports : Yes
  • Indirect Reports : Yes

    • Required Education

  • Minimum Bachelor's Degree in Marketing or Communications or equivalent

    • Required Experience

  • Related Functional Experience : Minimum of 7-10 years Marketing experience
  • Time in position : Minimum of 2 years at a management level
  • Ability to shift between strategic initiatives and tactical responsibilities
  • Demonstrated deep understanding of the role of paid, owned and earned media channels to effectively message across a mix of media types.
  • Experience establishing and managing to a budget
  • Superior problem solving, data collection and analysis skills
  • Superior oral and written communication skills
  • Capable of confidently presenting and interacting with high level Home Office, Area and Division Leadership with strong ability to talk off script as it relates to marketing's role in addressing business issues.
  • Strong Project management skills
  • Team oriented with ability to motivate others
  • Possess working knowledge of required PulteGroup marketing systems
  • Ability to lead change in a continuous improvement environment
  • Thinks with scalability in mind so that ideas can be used or adapted in different markets
  • Ability to gain confidence, credibility, trust, and support
  • Demonstrated objectivity

    • PulteGroup, Inc. and its affiliates do not accept unsolicited resumes from individual recruiters or third party recruiting agencies (collectively, "Recruiters") in response to job postings. If Recruiters nevertheless submit one or more unsolicited resumes to any employee at PulteGroup, Inc. or its affiliates without a valid written agreement in place for this position, it will be deemed the sole property of PulteGroup, Inc. and its affiliates. No fee will be owing or paid to Recruiters who submit unsolicited candidates, in the event the candidate is hired by PulteGroup, Inc. or its affiliates as a result of the referral, without a written agreement between PulteGroup, Inc. and through any means other than via our Applicant Tracking System.

    Equal Opportunity Employer

    We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. We will provide a reasonable accommodation to a qualified applicant with a disability that will enable the individual to have an equal opportunity to participate in the application process and to be considered for a job.

    This Organization Participates in e-Verify

    Pulte Homes of Minnesota is an equal employment opportunity / affirmative action employer.

    California Privacy Policy

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