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Overview

Essential Function
The Sr. Promo Analyst is responsible to provide strategic promotional recommendations through analysis and execution of Strategic Promotional Effectiveness across SBH. Exceptionally strong communication and analytical skills are required, along with a focus on detailed execution of processes. This position will work across Merchandising, Marketing, Stores and the Information Systems teams. This is not a remote position; the role is hybrid and onsite at the SBH Support Center (currently located in Denton and relocating to Legacy West/Plano in late Fall).

“At Sally Beauty Holdings, we find beauty in diversity. Our inclusivity and self-expression are what fuel our innovation and growth. You are welcome here, and you can thrive here. We find beauty in YOU. Join us.”

Primary Duties

• 30% Promotional Effectiveness Analysis: Work with Merchants and IT to create and maintain a repository of historical promotions financial performance and trends associated with tactics.
• Develop and manage processes to identify and measure actual promo volume, discount depth, promo types, support vehicles, basket, (#) trips, vendor funding.
• Construct a baseline calculation process and update as promo periods are cycled through.
• Capture marketing/shopping guide features, ads and placements for promo periods.
• 40% Promo Period Planning : Help manage promo planning deliverables across teams and ensure accuracy of information submitted.
• Lead category and vendor performance reviews to make recommendations on which types of promotions and tactics to be tested and built into plans.
• Create promotional scenario modeling to forecast and estimate the performance ROI of promotions being planned.
• Evaluate effectiveness of promo strategy rules, identify opportunities and make recommendations for future promo planning.
• 20% Post Promotional Verification: Work with merchandising and store ops to develop promo verification to measure actual results of a current promotional period against forecast and goals.
• Build drillable reporting on promotions to provide insights and recommendations on actions that should be taken.
• 10% Promo projects as identified by supervisor.

Knowledge, Skills And Abilities

• Minimum of Formal education: Bachelor’s Degree required; MBA preferred.
• Area Of Study: Marketing, Business, Finance, Statistics.
• Technical Skills: Advanced Excel; BI & Visualization Tools (Power BI, Tableau); Strong proficiency in SQL and experience with relational databases; Familiarity with Alteryx; Exposure to Cloud platforms (Microsoft Azure preferred); Databricks experience a plus.
• Type Of Experience The Job Requires: 5-7 years of retail analytical experience preferred; merchandising or marketing analysis experience with exposure to trade funds and promotional planning; strong BI/analytical tool skills and willingness to learn new solutions; experience with promotional effectiveness software solutions.
• Other: Clear, concise communication; ability to organize and manage multiple priorities; self-starter who follows processes and uses programs to meet objectives.

Competencies / Attributes

• Ability to organize and manage multiple activities and priorities with deadlines.
• Strong negotiating skills and excellent oral and written communication.
• Self-starter with ability to develop policies and programs to meet new objectives.

Working Conditions / Physical Requirements

• The work environment involves typical office, retail and training settings with normal safety precautions; environment is adequately lighted, heated and ventilated.
• Work is sedentary with potential for light walking or standing; no special physical demands required.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Retail