Performance Marketing Analyst

Performance Marketing Analytics Team Member

The Performance Marketing Analytics team is responsible for marketing efficiency; ensuring marketing is hitting its overall customer goals, channels are performing to return on ad spend targets, and campaigns are accomplishing business objectives. Leveraging internal databases and third-party platforms, this team member is responsible for building and analyzing reports, helping administer key marketing / CRM tools, delivering insights to cross-functional teams (i.e. print, broadcast media, customer marketing, category marketing), and identifying opportunity to hit targets or improve efficiency.

The ideal candidates for this role enjoy working cross-functionally with partners, are self-starters who can create relevant reports from scratch, acts as a "power user" of key martech / CRM platforms, can synthesize results across broad sets of data, and observe business needs and proactively recommend data-driven, technology-enabled solutions.

Essential Functions :

• Create ad-hoc and automated reports leveraging both SQL and point-and-click environments (varies based on data set)
• Analyze results and translate findings into deck-based readouts
• Create data-based recommendations for campaign marketing segmentation, customer acquisition, retention, reactivation and track performance
• Design marketing tests across various channels
• Work with business owners to ensure confidence in customer segmentation across various platforms and programs (support definition and deployment of audiences)
• Partner with channel and campaign owners to propose KPIs for programs which are currently not tracked
• Serve as a power user and light administrator for key marketing platforms (e.g., CRM, ESP, CDP), including basic configuration, list / segment management and data validation
• Help troubleshoot data and integration issues across marketing platforms and coordinate with internal teams or vendors as needed
• Document repeatable martech / CRM processes and audience strategies to support scale and knowledge sharing
• All other duties as assigned

Experience / Qualifications :

Knowledge, Skills and Ability :

Travel Requirements :

Physical Requirements :

Independent Judgement :

Full Time Benefits Summary : Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!

Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.

Reasonable Accommodations

Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at hrcompliance@basspro.com.