Director of Digital Marketing

The Director of Digital Marketing is a member of the company’s leadership team and is responsible for setting up, implementing, and managing the company’s digital marketing strategy. The director will lead and manage social media, email marketing, web development, PPC, SEO, dashboard, and other technology services for the company. The director, first and foremost, is a problem solver, reporting directly to the Integrator and is a critical member of the leadership team responsible for representing the department’s interests.

The Director of Digital Marketing supports the company’s growth strategy by striking a balance between internal staff and external vendors. Additionally, the director provides staff resources, training, and professional development opportunities. This position manages and approves social media, email marketing, website development, production and maintenance, PPC / SEO budgets and strategies, all reporting through the dashboard, and future technology and digital tools. The director develops and manages internal department budgets to ensure the timely delivery of quality products and services to clients and vendors.

Primary Responsibilities

Lead, manage, and be accountable for the digital marketing team of direct reports, providing work direction, feedback, quarterly check-ins, and annual reviews.

Act as a subject matter expert across all digital technology platforms and identify technology gaps. Research competition, investigate benchmarks, and provide suggestions for improvement.

Identify, engage, and manage a balance of internal staff and external vendor resources to support the company’s growth strategy.

Lead multiple projects simultaneously in a fast-paced environment, overseeing deliverables, including creating and managing timelines and budgets.

Collaborate promptly with the production director, traffic coordinator, account managers, clients, and digital technology team members on client objectives, marketing strategies / solutions, process approvals, and deliverables.

Ensure all clients’ brand standards are met across all mediums through regular work review and proofing of all the company’s social media accounts. Measure and manage all online content, e-commerce, and websites. Troubleshoot and provide feedback to the digital marketing team.

Responsible for departmental planning and implementation of processes, procedures, and initiatives, including communicating milestones, risks, and issues and monitoring quality for all project development.

Track SEO and Google Analytics data and make complex analyses.

The digital marketing director must also be ready and willing to provide team members with hands-on assistance / coverage. If the type or scope of work falls outside of their expertise, then they must have external resources ready to assist. At times, they may have some direct responsibility.

Monitor expenses, labor efficiencies, and key performance indicators (KPIs) to meet cost standards.

Support human resources regarding recruitment and hiring, and train / onboard new staff on job processes and procedures.

Show willingness to learn new methods, procedures, or techniques. Shift your priorities in response to the demands of a situation. Bounce back from setbacks and maintain a positive attitude.

Required Knowledge, Skills & Abilities

A bachelor’s degree in a Digital Marketing-related field.

8-10+ years of experience, preferably in a digital marketing dedicated position for an in-house team or an agency; management experience is required.

Experience managing a combination of internal and external resources.

Must be Proactive, resourceful, organized, creative, process and timeline-driven.

Excellent verbal and written communication skills are required.

Must possess strong interpersonal communication skills with leadership, account managers, team members, clients, and business contacts.

Required : Proficient use of business software, including Microsoft Office, Google, and project management platforms (e.g., Wrike).

The employee may occasionally need to lift and carry up to 30 lbs. of material. The employee is required to bend and stoop.

Working Conditions

The job is usually performed indoors in a traditional office setting. The position is a hybrid in-office position, and standard hours of work and days are 8 : 00 a.m. – 5 : 00 p.m., Monday through Friday. The position is in the office Monday through Thursday, and the option to work remotely is available on Fridays. Occasional local travel may be required.

Activities include :

Extended periods of sitting and extensive work at a computer monitor.

The ability to communicate orally with clients, candidates, management, and coworkers, individually and in front of a group, is crucial.

Regular use of the telephone and email for communication is essential.

Hearing and vision within normal ranges are essential for everyday conversations, receiving ordinary information, and preparing or inspecting documents.

It requires good manual dexterity when using standard office equipment (e.g., computers, mobile devices, copier / scanners).

No heavy lifting is expected; exertion up to 30 lbs. of force (e.g., tablet, laptop, computers, office supplies) may occasionally be required.

The employee is required to bend and stoop.

Core Values

At Cornerstone Advertising, our Core Values are more than just words—they are the foundation of our company culture and daily operations :

Do what’s right for the customer, the Cornerstone team, and our partners

Stay in the solution

Sense of Urgency and Accomplishment

CHOP : Collaborative, Helpful, Open, and Positive

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