Marketing Research Analyst

Job Title: Market Research Analyst

Contract Duration: 6 months

Job Location: Hartford, CT 06183

Note: The role is hybrid in Hartford with 3 days onsite and 2 days remote.

Job Description:

• Conducts research and analyzes market conditions across local, regional, or national levels to assess potential sales opportunities for products or services.
• Analyzes competitors, pricing, marketing, customer preferences, economic conditions, advertising, distribution, and other factors affecting future sales.
• Analyzes data and recommends targeted actions based on findings.
• Develops research methods and designs data collection formats, including surveys, polls, and questionnaires.
• Analyzes statistical data to predict future marketing trends.
• Gathers data on competitors and analyzes prices, sales, and methods of marketing and distribution.
• Collects data on customer preferences and buying habits.
• Prepares reports and graphic illustrations of findings.