About Yami: Founded in 2013, Yami's mission is to bring the world closer for everyone to experience and enjoy. We make it easy to discover exciting flavors and trending products from Asia. Named Inc. Magazine's fastest growing start-up on the "Inc. 500 List.", we're committed to connecting people with authentic food, beauty, home, and wellness experiences through our e-commerce platform, iOS, and Android apps. Benefits & Compensation: 401(k) matching Health insurance: medical, vision, and dental Paid time off (PTO): vacation, sick, and holidays On-site gym/pool and game rooms Employee discount Coffee and snacks $50-73K and above
Job Summary: In this role, you will lead the strategy development and execution for Yami's lifecycle marketing channels, with a focus on automating email, in-app messaging, mobile push notifications, and SMS. As an advocate for customer experience, you will serve as the primary point of contact for customer engagement and facilitate cross-functional collaboration.
Job Responsibilities:
Qualification (Required): Bilingual in English & Mandarin. Bachelor's degree in Business, Marketing, Communications, or related field. 2+ year full-time experience in developing lifecycle marketing programs (email, push, SMS, in-app, site, etc.; experience with enterprise-grade ESP preferred). Strong attention to detail and ability to maintain high-quality standards in both content and execution. Excellent copywriting skills, with experience crafting engaging and persuasive content across multiple platforms (e.g., social media, blogs, product descriptions). Visual/Design sensibility to support communication and guide the customer journey through campaign assets. Experience with segmentation, targeting, automation, and A/B testing. Knowledge of customer conversion, re-engagement, and retention strategies. Proficiency with analytics tools (e.g., Google Analytics, Tableau, GTM). Ability to execute a vision through consensus, negotiation, and data-driven persuasion Strong Excel skills; SQL and HTML proficiency preferred. Keen awareness of social media trends and major e-commerce platforms, staying up-to-date with trends that impact marketing strategies and customer engagement. Strong interest in marketing across categories such as food, beauty, and home, with a passion for creating impactful campaigns in these verticals. Positive attitude and flexibility to adapt to evolving business needs, with a proactive approach to problem-solving in a fast-paced environment. Customer-first mindset when approaching projects
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