Senior Performance Strategist

Performance Strategist

Razorfish's Strategy & Performance team is looking for a Performance Strategist with strong business intuition, a collaborative spirit, and a knack for simplifying the complex. This person will be working on data-driven marketing initiatives to:

• Increase and improve acquisition
• Unify client and agency teams around learning plans
• Scale the program to other products/lines of business (LOB)

An eye for operational excellence will be key. This team is responsible for active management of testing roadmaps, seamless test execution and leading strategic analysis.

The ideal candidate will want to roll up their sleeves to get things done, but also know how to empower other cross-functional agency teams to deliver their best work. They will use current data, historical data, business objectives/goals and UX best practices to make informed recommendations that will have a large impact on performance.

Responsibilities

• Serve as Performance Marketing Strategist to advise internal teams and stakeholders on how to set KPIs, design tests/optimizations, and achieve business outcomes accordingly
• Partner with cross-functional stakeholders to understand LOB priorities, challenges and translate those findings into executable recommendations
• Proactively identify gaps + opportunities across creative, media and experience touchpoints by analyzing data and funnel metrics
• Develop and test new methodologies, technologies, or approaches to find potential conversion optimizations
• Lead and manage day-to-day testing and optimization program, with a focus on digital acquisition across paid and owned channels
• Lead key client conversations and discussions related to testing priorities, goals and impact
• Elevate and complement the work of our Brand and Experience Strategists, lending a data/performance POV to brand briefs (example: landing page redesign, digital campaign assets)
• Partner with Media (display and search), Data and Creative to ensure we are continuously applying full funnel best practices to our work
• Communicate results and insights to internal and client stakeholders, actively applying those to future tests and experiments

Qualifications

• 5-7 years of relevant experience with digital channels and performance marketing, as a guide
• Experience with audience targeting, dynamic creative optimization (DCO), conversion rate optimization, A/B testing
• Demonstrated success in performance marketing campaign development and optimization, including but not limited to digital design/user experience, display marketing campaigns, search (SEO and SEM), social media, mobile applications, content management, and digital analytics
• Passionate about finding insights and challenging the status quo; obsession for deep dives into the business (the numbers), understanding how it works and makes money
• Strong team player; knows how to influence and empower others
• Excellent presentation skills; can take complex concepts and simplify for various client and internal audiences
• Tact, diplomacy, maturity in relating and interacting with people at all levels
• Desire to elevate and apply their own work experience beyond a singular media channel or function
• Advanced PPT and Excel skills required
• Experience with marketing technology vendors such as Google and Adobe
• Highly effective written and verbal communication skills

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $84,200- $109,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.