Marketing Specialist

Sr. Marketing Strategist

BJC HealthCare is seeking a Sr. Marketing Strategist to lead marketing strategy for various service lines. Ideal candidates should have strong project management experience, experience creating marketing acquisition campaigns, and a strong background in both traditional and digital marketing. The candidate will work closely with various levels of clinical leads and health care providers. Healthcare experience is a plus! This is a hybrid opportunity that offers flexibility, with the expectation of being on site 1-2 days per week or as business needs dictate.

Overview

BJC HealthCare is one of the largest nonprofit health care organizations in the United States, delivering services to residents primarily in the greater St. Louis, southern Illinois and southeast Missouri regions. With net revenues of $6.3billion and more than 30,000 employees, BJC serves patients and their families in urban, suburban and rural communities through its 14hospitals and multiple community health locations. Services include inpatient and outpatient care, primary care, community health and wellness, workplace health, home health, community mental health, rehabilitation, long-term care and hospice.

BJC is the largest provider of charity care, unreimbursed care and community benefits in the state of Missouri. BJC and its hospitals and health service organizations provide $785.9 million annually in community benefit. That includes $410.6 million in charity care and other financial assistance to patients to ensure medical care regardless of their ability to pay. In addition, BJC provides additional community benefits through commitments to research, emergency preparedness, regional health care safety net services, health literacy, community outreach and community health programs and regional economic development.

BJCs patients have access to the latest advances in medical science and technology through a formal affiliation between Barnes-Jewish Hospital and St. Louis Childrens Hospital with the renowned Washington University School of Medicine, which consistently ranks among the top medical schools in the country.

A division within the BJC Corporate Marketing providing marketing & communications for Parkland HC, Village North Retirement, BJC Behavioral Health, BJC Home Care, BJC Hospice, Corporate Wellness and other service lines within BJC HealthCare.

Preferred Qualifications

Role Purpose

Leads marketing activities that support service line or HSO campaigns, projects and events. Works under the direction of marketing and communications leadership to lead activities related to the planning, developing, implementation and measurement of marketing, e-marketing and communications programs for the assigned service lines.

Responsibilities

• Provides guidance and strategic direction to senior team leaders, and HSO and service line/department leadership and develops/implements plans using e-marketing, collateral production, social media, content development, sponsorship/partnership support and clinical service line marketing. Oversees work of other team members and shared services.
• Leads planning, development and production of consumer and physician marketing materials for the organization and all its facilities, including physician outreach, patient education, and general and targeted consumer outreach. Interviews, writes, coordinates, produces and distributes marketing content; serves as editor of publications and collateral materials to ensure target messaging. Serves as liaison with HSO and department leadership.
• Works with senior HSO and university leadership to prioritize service lines, analyze preference data and provide strategic oversight toward implementation of clinical service line marketing plans; provides input/recommendations on budget needs. Assists with tactical duties including research, interviews, writing, approvals, consents, production and distribution.
• Identifies marketing and/or communications infrastructure needs and analyses metrics to measure ROI. Creates and implements plans to effectively address deficiencies. Evaluates effectiveness and proactively seeks opportunities for ongoing improvement. Monitors and tracks employee/consumer issues and concerns and prepares reports to support planning initiatives.
• Consults with satellite facilities to ensure strategic integration via partnership; Provides direction on developing partnerships with businesses and organizations in executing the marketing plan.

Minimum Requirements

• Bachelor's Degree

Experience

• 10+ years

Supervisor Experience

• No Experience

Preferred Requirements

• Master's Degree

Benefits and Legal Statement

BJC Total Rewards

At BJC were committed to providing you and your family with benefits and resources to help you manage your physical, emotional, social and financial well-being.

• Comprehensive medical, dental, vison, life insurance, and legal services available first day of the month after hire date
• Disability insurance* paid for by BJC
• Annual 4% BJC Automatic Retirement Contribution
• 401(k) plan with BJC match
• Tuition Assistance available on first day
• BJC Institute for Learning and Development
• Health Care and Dependent Care Flexible Spending Accounts
• Paid Time Off benefit combines vacation, sick days, holidays and personal time
• Adoption assistance

To learn more, go to our Benefits Summary.

*Not all benefits apply to all jobs

The above information on this description has been designed to indicate the general nature and level of work performed by employees in this position. It is not designed to contain or be interpreted as an exhaustive list of all responsibilities, duties and qualifications required of employees assigned to this job. Equal Opportunity Employer