Talent.com
Northern Impact
Senior Director of CRMNorthern Impact • Chicago, IL, United States
Senior Director of CRM

Senior Director of CRM

Northern Impact • Chicago, IL, United States
3 days ago
Job type
  • Full-time
Job description

Senior Director Of CRM & Customer Engagement

One of America's largest retailers is seeking a growth-oriented Senior Director of CRM. The Senior Director of CRM & Customer Engagement will play a pivotal role within the Marketing team, spearheading the development and execution of cross-channel CRM programs and processes to support the company's expanding business. In this leadership role, the Senior Director will be responsible for shaping CRM strategies, encompassing customer engagement, journey mapping, segmentation, personalization, and campaign development to enhance revenue growth for the company's products and services.

Responsibilities

  • Craft and oversee CRM strategies aligned with the overall brand and marketing objectives, ensuring timely delivery of targeted messages to drive customer engagement and revenue through direct-to-consumer channels.
  • Design and assess customer journey maps to identify and quantify touchpoints, optimizing the overall customer experience, engagement, and retention.
  • Implement a robust testing agenda to refine content and channel performance, leveraging iterative testing, data analysis, and continuous improvement strategies for rapid iteration and adaptation.
  • Enhance CRM channel performance, including direct mail, email, and SMS marketing, to drive both top-line revenue growth and channel efficiency.
  • Lead, mentor, and develop a team of channel experts (10+) specializing in Direct Mail, Email, and SMS, overseeing the implementation of CRM journeys, triggers, and batch campaigns.
  • Evaluate CRM initiatives against key performance indicators (KPIs), utilizing standard dashboards and ad hoc analysis to measure success and inform future strategies.
  • Drive marketing automation initiatives in email and mobile marketing, ensuring efficiency and delivering business results in terms of traffic, open/click rates, conversions, and revenue.

Qualifications:

  • Bachelor's degree in Marketing, Business, or related field; MBA preferred.
  • Over 10 years of progressive CRM marketing experience, including cross-channel contact strategy, customer segmentation, and campaign development and execution.
  • Demonstrated experience leading multi-functional teams for over 5 years.
  • Proficiency in CRM and CDP tools, including marketing automation platforms and relational databases (e.g., Salesforce, Segment, Snowflake).
  • Proven track record in designing and deploying comprehensive, cross-channel CRM programs focused on retention, employing various messaging/content, incentives, and engagement tactics to enhance conversion and customer lifetime value (CLTV).
  • Deep expertise in customer journey/lifecycle marketing, encompassing segmentation, personalization, and scaled customer journey management.
  • Strong leadership and communication skills, with the ability to collaborate effectively across cross-functional teams.
Create a job alert for this search

Senior Director of CRM • Chicago, IL, United States

Similar jobs

Senior Director, Crisis Communications Cybersecurity & Data Privacy

FTI ConsultingChicago, IL, United States
Full-time

Senior Director Cybersecurity & Data Privacy Communications.FTI Consulting is the leading global expert firm for organizations facing crisis and transformation.We work with many of the world's top ... Show more

 • Promoted

Business Performance Improvement - M&A Integration & Separation (Director)

RiveronChicago, IL, United States
Full-time

Director M&A Advisory Practice.As a Director within our M&A advisory practice, you will lead complex merger, acquisition, divestiture, and transformation engagements that help clients maximize deal... Show more

 • Promoted

Sr Director of Technology Delivery

Independence Pet GroupChicago, IL, United States
Full-time

Technology Delivery Leadership.Enhance and optimize Agile delivery processes, governance, and release management.Drive predictable, high-quality execution of technology initiatives across teams.Tra... Show more

 • Promoted

P&O Director - Digital Capabilities Development

Wisdom PanelChicago, IL, United States
Full-time

Digital Capability Program Leader.For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today.This idea is at the ... Show more

 • Promoted

Director/Senior Director

Basis HealthChicago, IL, United States
Full-time

At Basis Health, we design and deliver industry-best integrated insights that empower strategic decisions and drive the commercialization success of healthcare products.We partner with pharmaceutic... Show more

 • Promoted

OCM Senior Manager

ResultantChicago, IL, United States
Full-time

Resultant is currently in search of a high-performing Organizational Change Management Senior Manager with experience in implementing change management strategies and an entrepreneurial mindset to ... Show more

 • Promoted

CRM Consulting - Healthcare Senior Manager

Huron Consulting GroupChicago, IL, United States
Full-time

Huron helps its clients drive growth, enhance performance and sustain leadership in the markets they serve.We help healthcare organizations build innovation capabilities and accelerate key growth i... Show more

 • Promoted

Sr Director/AVP

E-SolutionsChicago, IL, United States
Full-time

Location: US (Dallas, Chicago, Princeton, US -Remote).I dont want to be constrained on location for the right resource as he/she needs to travel.Full time role Primary skill Data and Analytics Sol... Show more

 • Promoted

Managing Director - Application Modernization, Enterprise Pursuits

Sierra Systems, An Ntt Data CompanyChicago, IL, United States
Full-time

Managing Director - Application Modernization, Enterprise Pursuits.The Managing Director, Application Modernization Enterprise Pursuits is a senior sales leadership role responsible for acceleratin... Show more

 • Promoted

Director, Revenue Enablement

IroncladChicago, IL, United States
Full-time

Director of Revenue Enablement.Ironclad is looking for a Director of Revenue Enablement to lead a critical part of our Revenue organization during a moment of real change and opportunity.This role ... Show more

 • Promoted

Senior Director of CRM

Northern ImpactChicago, IL, United States
Full-time

Senior Director Of CRM & Customer Engagement.One of America's largest retailers is seeking a growth-oriented Senior Director of CRM.The Senior Director of CRM & Customer Engagement will play a pivo... Show more

 • Promoted

Senior Director, Growth, Marketing and Engagement

University of ChicagoChicago, IL, United States
Full-time

Senior Director Of Growth, Marketing And Engagement.The Senior Director of Growth, Marketing and Engagement leads UChicago Professional's (UCPro) integrated strategy for market growth, audience dev... Show more

 • Promoted

Sr. Director, Portfolio Management (Remote)

Trace3Chicago, IL, United States
Remote
Full-time

Director, Portfolio Management (Remote).The Senior Director of Portfolio Management leads the strategic direction, governance, and ongoing evolution of Trace3's Services Portfolio across all servic... Show more

 • Promoted

Restaurant Delivery - Flexible Onboarding

DoorDashHighwood, IL, United States

DoorDash is the #1 category leader in food delivery, food pickup, and convenience store delivery in the US, trusted by millions of customers every day.As a Dasher, you’ll stay busy with a var... Show more

 • Promoted

Senior Director, PEPI - Tech Services M&A (Open to all US locations)

Alvarez & MarsalChicago, IL, United States
Full-time +2

Alvarez & Marsal Private Equity Performance Improvement.Senior Director, PEPI - Tech Services M&A.Alvarez & Marsal (A&M) is a global consulting firm with over 10,000 entrepreneurial, action and res... Show more

 • Promoted

Director of Consumer Strategy (Hybrid)

EnovaChicago, IL, United States
Full-time

Director of Consumer Strategy (Hybrid).Enova is seeking a Director of Consumer Strategy to help shape the future of our consumer lending business.Reporting to the President of Consumer Lending, thi... Show more

 • Promoted

Senior Director, Consumer & Category Insights - Remote

Eagle FoodsChicago, IL, United States
Remote
Full-time

Director, Consumer & Category InsightsAt Eagle Foods we are builders.We are builders of brands, categories, and people.Eagle Foods enjoys a rich heritage with brands that have proven category l... Show more

 • Promoted

CMBS New Issuance Director / Senior Director (NY / Chicago)

KBRAChicago, IL, United States
Full-time

CMBS New Issuance Director / Senior Director (NY / Chicago).New York, New York or Chicago, Illinois.Position Title: CMBS New Issuance Director/Senior Director (NY/ Chicago).Entity: Kroll Bond Rat... Show more

 • Promoted

Lifecycle & CRM Marketing Manager

MixamChicago, IL, United States
Full-time

Mixam Lifecycle/Customer Retention Engine Role.Build and own Mixam's lifecycle/customer retention engine across email, SMS, loyalty program, strategic segmentation, testing, and Hubspot CRM tooling... Show more

 • Promoted

Senior Director of Market Access

Vanguard Healthcare StaffingChicago, IL, United States
Full-time

Strategic Market Access Leader.Our client is a rapidly growing healthcare diagnostics organization committed to improving patient outcomes through innovative testing solutions.As the organization c... Show more