Industry Director, Automotive

Industry Director, Automotive

New York City

Teads is a leading omnichannel advertising platform focused on driving outcomes for brand and performance advertisers across screens. With a focus on meaningful business outcomes for branding and performance objectives, Teads drives value by leveraging predictive AI technology to connect quality media, beautiful brand creative, and context-driven addressability and measurement. Teads is directly partnered with more than 10,000 publishers and 20,000 advertisers globally. The company is headquartered in New York, New York with a global team of around 1,700 people in 30+ countries.

Teads is seeking an Industry Director, Automotive to join our team in New York. In this highly strategic role, you will be responsible for driving revenue growth by developing and expanding deep partnerships with major automotive brands (OEMs) and their dedicated agency holding company units across the East Coast, while also serving as an overlay across Teads Automotive partnerships nationally.

You will play a critical role in identifying new revenue opportunities, building long-term client partnerships, and delivering innovative advertising solutions across video, CTV, programmatic, and data-driven offerings. The ideal candidate has an established network of automotive clients and a deep understanding of how to influence complex auto media buying structures.

What will you do?

• Drive automotive revenue: Own and exceed revenue targets on owned accounts by developing strategic relationships with automotive OEMs and their specialized agency holding company units across the East Coast market, while also supporting revenue growth across US Automotive.
• Deepen agency & brand partnerships: Build and scale senior-level relationships with decision-makers at major agency networks managing key auto accounts (e.g., Omnicom, WPP, etc.) as well as directly with OEM brand leads.
• Deliver strategic value: Act as a trusted advisor to automotive marketers by unifying creative, data, innovation and strategic benefits to build long lasting partnerships with Teads.
• Execute joint business plans: Develop and negotiate multi-million dollar Joint Business Plans (JBPs) and upfront commitments with key automotive agency partners and enterprise clients.
• Cross-functional collaboration: Partner closely with internal teamsincluding Teads Studio (for custom interactive auto ad formats), Campaign Management, Insights, and Media Strategyto deliver flawless campaign execution and measurable ROI (e.g., foot traffic, dealer visits, configuration completions).
• Market presence: Represent Teads as an automotive subject matter expert in the US marketplace and at major industry events (e.g., Auto Shows, IAB, and auto-specific summits).

What will you bring to the team?

• Industry experience: 810+ years of digital media, ad tech, or advertising sales experience, with a minimum of 35 years dedicated specifically to the Automotive vertical.
• Established rolodex: Proven track record and current, active relationships within major automotive brands and/or the agency teams that hold the keys to auto accounts (particularly within Omnicom and other large holding companies).
• Ad tech & media fluency: Deep understanding of the digital advertising ecosystem, including programmatic buying, high-impact video, CTV, and advanced data/measurement strategies.
• Auto tech acumen: Familiarity with automotive-specific measurement tools and attribution partners (e.g., Polk/S&P Global, J.D. Power, Oracle/Datalogix, foot-traffic attribution) is highly preferred.
• Proven performance: A verifiable history of consistently meeting or exceeding multi-million dollar revenue quotas through complex, consultative enterprise sales.
• Strong relationship builder with a reputation for credibility and trust in the marketplace

The pay range for this position is USD $280,000 to $325,000 annually including on target earnings. The actual amount offered may be higher or lower, based on non-discriminatory factors such as experience, job-related knowledge, skills, and abilities. In addition to salary, you may be eligible for our competitive benefits and perks to support you and your family as part of Teads' total rewards package.

Life at Teads

At Teads, we don't just offer new roles - we blend creativity, technology, and data to shape the future of media. You'll work with smart humans, meaningful brands, and cool tools, all while helping redefine how advertising works in a world that demands more transparency, better insights, and smarter strategies.

As a Teadster, you'll play a critical role in shaping our future success in the region. Here's why Teads stands out:

• We've merged two open internet category leadersOutbrain and Teadsto create the 'new' Teads, a unified omnichannel platform that drives results from branding to performance across all screens, including CTV, mobile, and web.
• As part of our team, you'll thrive in a collaborative and forward-thinking environment that fosters innovation, creative problem-solving, and continuous learning.
• Teads is committed to your success, offering the support, tools, and development opportunities you need to excel in your role.

Our company culture is welcoming, dynamic, diverse, global, and built on top performance.

Teads is an equal employment opportunity employer and committed to diversity and inclusion at all stages of recruitment and employment.

Our team is made up of individuals who are approachable, resourceful, passionate, and proactive. We foster a sense of belonging through our Employee Resource Groups employee-led groups in which we debate topics and drive change: environmental, women empowerment, charitable initiatives to diversity, equity, and inclusion, you'll be able to share your passions with likeminded people.