Growth Marketing Manager

Growth Marketing Manager

Lincoln Campus - Lincoln, NE

Want to devote your talents to creating a better future for all of us? Want to own the strategy, pipeline, and performance that drive corporate partnership growth? The Arbor Day Foundation is a place where you can do work that matters with people who care. As we say at the Foundation: life is short, love where you work.

As one of the world's largest conservation organizations, the Arbor Day Foundation inspires people to plant, nurture, and celebrate trees. We help others understand and use trees as a nature-based solution to some of the biggest global challenges we face today, like air quality, water quality, climate change, deforestation, poverty, and hunger.

We are looking for a Growth Marketing Manager to build and scale the lead generation engine that fuels our Corporate Partnerships team. The Growth Marketing Manager leads the strategy, execution, and optimization of growth marketing initiatives that drive new corporate partnerships for the Arbor Day Foundation. This role owns the full lead generation ecosystem from identifying prospective partners and creating demand to nurturing opportunities and delivering qualified leads to the Partnerships team.

As a key individual contributor, you'll build scalable growth strategies, optimize marketing funnels, leverage data to drive decision-making, and continuously improve performance across channels to expand the Foundation's impact through corporate engagement.

What you'll bring:

• Passion for the Foundation's mission, nature, environmental stewardship, and people.
• Our ideal candidate has 5+ years of experience in B2B marketing, demand generation, lead generation, growth marketing, or a related field.
• Proven success building and scaling lead generation programs that drive qualified pipeline and revenue.
• Experience developing multi-channel marketing campaigns that generate measurable results.
• Strong understanding of CRM platforms, marketing automation tools, lead scoring, segmentation, and funnel optimization.
• Experience partnering closely with sales or business development teams.
• Exceptional analytical skills and a track record of using data, testing, and insights to improve performance.
• Ability to operate independently, prioritize effectively, and make strategic decisions with minimal oversight.
• Experience within sustainability, environmental, nonprofit, or purpose-driven organizations is a plus.

What you'll do:

• Own Growth Strategy: Lead the development and execution of growth marketing strategies that generate qualified opportunities for the Corporate Partnerships team across four business lines.
• Build Pipeline: Create and optimize scalable demand generation programs that consistently drive awareness, engagement, and new partnership opportunities.
• Drive Multi-Channel Campaigns: Plan and execute integrated campaigns across email, outbound outreach, content marketing, social media, events, and emerging channels to grow the partnership pipeline.
• Optimize the Marketing Funnel: Continuously improve lead qualification, nurturing, conversion rates, and partner acquisition through testing, data analysis, and funnel optimization.
• Turn Data into Action: Monitor marketing performance, campaign effectiveness, and pipeline health, translating insights into recommendations that improve growth and ROI.
• Generate Inbound Demand: Identify new opportunities to attract prospective partners through compelling positioning, thought leadership, content, and brand-building initiatives.
• Partner Across Teams: Collaborate closely with Corporate Partnerships, Marketing Communications, and Business Intelligence teams to align marketing efforts with growth goals and ensure a seamless prospect experience.
• Strengthen Strategic Relationships: Engage with internal stakeholders, industry organizations, and corporate partners to uncover opportunities and support long-term growth.
• Stay Ahead of the Market: Monitor industry trends, competitor activity, and emerging partnership opportunities to inform strategy and identify new avenues for growth.
• Manage Marketing Investments: Oversee lead generation budgets, vendors, marketing technology, and sponsorship opportunities to maximize impact and return on investment.

What success looks like:

• Builds a repeatable system for generating qualified corporate partnership leads.
• Delivers measurable growth in marketing-generated pipeline and conversion rates.
• Improves lead quality through targeted audience strategies and lead nurturing.
• Creates strong accountability and trust between marketing and partnership teams.
• Uses data and experimentation to drive smarter decisions and greater ROI.
• Uncovers new opportunities that expand the Foundation's corporate partnership reach and impact.
• Provides leadership with actionable insights that influence growth strategy.

Your Support System:

You'll report to the Director of Marketing, Corporate Partnerships and Carbon and work closely with Corporate Partnership Directors, the Partnerships team, Marketing Communications, and Business Intelligence.

Days and Location:

Location: Lincoln, Nebraska Schedule: In-office Monday, Tuesday, and Thursday; optional remote work on Wednesday and Friday. Office hours are 8am to 5pm

Love Where You Work: Your Benefits & Perks

We offer a comprehensive benefits package designed to support your health, financial security, and overall well-being. Highlights include:

Health & Insurance

• Medical, Dental, and Vision Coverage - Multiple plan options, including PPO and High-Deductible Health Plan (HDHP).
• Company-Paid Life Insurance - $15,000 basic coverage, plus voluntary options available.
• Short- & Long-Term Disability - Fully paid by the company.
• Employee Assistance Program (EAP) - Free, confidential counseling and resources for you and your family.
• Supplemental Insurance Options - Accident, Critical Illness (includes infertility coverage), and Hospital Indemnity plans available for added peace of mind.

Financial Wellness

• 401(k) Retirement Plan - Immediate eligibility with company match up to 5%; full vesting after 5 years.
• Flexible Spending Accounts & Health Savings Account (HSA) - Pre-tax savings for healthcare and dependent care expenses.

Time Off & Leave

• Paid Holidays - Eight paid holidays, one floating holiday, and an annual companywide "Unplug Time" during the holidays.
• Parental Leave - 12 weeks paid for birthing parents | 2 weeks paid for non-birthing parents | Available for adoption as well.
• Paid Time Off - Vacation, sick leave, and paid volunteer time off

Learning & Growth

• Professional Development - Access to LinkedIn Learning and tuition reimbursement.
• Learning Time - Team members are encouraged to spend 40+ hours on development.

Wellness & Perks

• HealthJoy App Included with medical insurance to simplify healthcare navigation and support.
• Wellness & Recognition Incentives, recognition gifts awarded for work anniversaries & birthdays
• Exclusive Discounts & Free Admission Tree Adventure, Arbor Lodge State Historical Park, golf and more.

Benefits and perks may vary based on position and are subject to plan terms and eligibility requirements.

How to apply

We're excited you're considering growing your career with us. After you apply, we aim to follow up within two weeks - and you'll hear from us either way.

Our hiring process typically includes:

• A conversation with our recruiter
• An interview with the hiring manager
• An onsite interview with team members and leadership

You'll be kept informed at every step. To begin, submit your application with a resume and responses to the application questions. Every application is reviewed by a real person - we do not use AI to select applicants.

The Arbor Day Foundation is an equal opportunity employer

The Arbor Day Foundation is committed to equal employment opportunity. We will not discriminate against Team Members or applicants for employment on any legally recognized basis ["protected class"] including, but not limited to: veteran status, uniform servicemember status, race, color, religion, sex, sexual orientation, marital status, national origin, age, pregnancy, childbirth or related medical conditions, physical or mental disability, genetic information or any other protected class under federal, state, or local law.

We participate in E-Verify and will provide the federal government with your Form I-9 information to confirm your authorization to work in the U.S. If you need assistance or accommodation during the application process due to a disability, please contact us.