Email Campaign Manager

Email Campaign Manager

Our Company

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For over 50 years, AmeriLife has been a leader in the development, marketing and distribution of annuity, life and health insurance solutions for those planning for and living in retirement.

Associates get satisfaction from knowing they provide agents, marketers and carrier partners the support needed to succeed in a rapidly evolving industry.

Job Summary

We're looking for an experienced Email Campaign Manager to lead the planning, execution, and optimization of email marketing initiatives across multiple business channels, affiliate organizations, and partner marketing initiatives. This role is responsible for managing the full lifecycle of email campaigns, including campaign strategy, audience segmentation, content coordination, testing, deployment, reporting, and performance optimization. The ideal candidate understands how to deliver the right message to the right audience at the right time, leveraging email marketing best practices to drive engagement, lead nurturing, retention, and business growth. This individual will collaborate closely with internal marketing teams, designers, content creators, and stakeholders to ensure successful campaign execution and measurable results. Experience with Salesforce Marketing Cloud is preferred but not required.

Duties and Responsibilities

The following reflects duties for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time for business reasons.

• Develop and execute email marketing campaigns that support business objectives across multiple business channels, affiliate organizations, and partner initiatives.
• Manage the end-to-end email campaign process, including campaign planning, audience segmentation, content coordination, quality assurance, testing, deployment, and reporting.
• Collaborate with internal stakeholders to gather campaign requirements and translate business goals into effective email marketing strategies.
• Build, maintain, and optimize automated email journeys, lead nurture programs, and audience segmentation strategies.
• Monitor campaign performance and use analytics to identify opportunities for optimization and improved engagement.
• Partner with designers, content creators, vendors, and marketing team members to ensure the timely delivery of campaign assets and communications.
• Maintain campaign calendars, status reports, and performance dashboards while providing regular updates to stakeholders.
• Ensure email campaigns follow brand standards, industry best practices, and applicable regulatory requirements.
• Support affiliate and partner marketing initiatives as needed through email campaign strategy and execution.
• Stay current on email marketing trends, deliverability best practices, marketing automation capabilities, and emerging technologies.
• Ensure compliance with insurance, legal, health, safety, privacy, and data protection requirements.

Qualifications

Minimum Job Requirements

• Bachelor's Degree in Marketing, Communications, Business, or a related field.
• Minimum 3+ years of hands-on email marketing experience, including campaign strategy, execution, testing, audience segmentation, lead nurturing, and reporting.
• Experience managing email campaigns from concept through deployment and performance analysis.
• Experience with email marketing and marketing automation platforms.
• Salesforce Marketing Cloud experience preferred but not required.
• Proficiency in Microsoft Office applications.

Knowledge, Skills, and Abilities

• Strong understanding of email marketing best practices, customer journeys, and lifecycle marketing.
• Experience with audience segmentation, personalization, and marketing automation.
• Knowledge of email deliverability, CAN-SPAM requirements, and data privacy regulations.
• Strong analytical skills with the ability to interpret performance metrics and make data-driven recommendations.
• Excellent project management, organization, and time management skills.
• Ability to manage multiple campaigns and priorities simultaneously in a fast-paced environment.
• Strong written and verbal communication skills.
• Ability to collaborate effectively across teams and build positive working relationships with stakeholders.
• Excellent problem-solving skills and attention to detail.

What AmeriLife Offers

A comprehensive benefits package that includes PTO, medical, dental, vision, retirement savings, disability insurance, and life insurance.

Equal Employment Opportunity Statement

We are an Equal Opportunity Employer and value diversity at all levels of the organization. All employment decisions are made without regard to race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity or expression, age, national origin, ancestry, disability, genetic information, marital status, veteran or military status, or any other protected characteristic under applicable federal, state, or local law. We are committed to providing an inclusive, equitable, and respectful workplace where all employees can thrive.

Americans with Disabilities Act (ADA) Statement

We are committed to full compliance with the Americans with Disabilities Act (ADA) and all applicable state and local disability laws. Reasonable accommodations are available to qualified applicants and employees with disabilities throughout the application and employment process. Requests for accommodation will be handled confidentially. If you require assistance or accommodation during the application process, please contact us at HR@AmeriLife.com.

Pay Transparency Statement

We are committed to pay transparency and equity, in accordance with applicable federal, state, and local laws. Compensation for this role will be determined based on skills, qualifications, experience, and market factors. Where required by law, the pay range for this position will be disclosed in the job posting or provided upon request. Additional compensation information, such as benefits, bonuses, and commissions, will be provided as required by law. We do not discriminate or retaliate against employees or applicants for inquiring about, discussing, or disclosing their pay or the pay of another employee or applicant, as protected under applicable law. Pay ranges are available upon request.

Background Screening Statement

Employment offers are contingent upon the successful completion of a background screening, which may include employment verification, education verification, criminal history check, and other job-related inquiries, as permitted by law. All screenings are conducted in accordance with applicable federal, state, and local laws, and information collected will be kept confidential. If any adverse decision is made based on the results, applicants will be notified and given an opportunity to respond.