Strategy & Leadership

• Develop, own, and execute a comprehensive, multi-channel marketing strategy aligned with the firm's growth objectives
• Report directly to the Managing Partner with full accountability for marketing budget, performance, and ROI across all channels and initiatives
• Build, lead, and mentor an internal marketing team, defining roles, performance standards, and career development pathways
• Serve as a strategic advisor to firm leadership on market positioning and business development opportunities

Client Generation & Acquisition

• Design and manage a multi-channel client acquisition engine encompassing paid advertising (Google, Meta, programmatic, OTT/streaming, and emerging platforms), organic search (SEO), direct mail, and referral pipelines
• Develop and maintain a rigorous cost-per-acquisition (CPA) framework across all channels, continuously optimizing budget allocation based on channel-level ROI
• Implement lead scoring, intake optimization, and conversion funnel analysis in coordination with the firm's client intake and case management teams
• Build and manage a formal referral program, including attorney referral networks, co-counsel relationships, community partnerships, and client advocacy initiatives

Brand, PR & Thought Leadership

• Own the firm's brand identity and ensure consistent, professional representation across all touchpoints, including digital platforms, print materials, and in-person events
• Lead public relations strategy, including media relationships, press releases, award submissions, and crisis communications
• Develop and execute a thought leadership program including podcasts, webinars, speaking engagements, and authored content positioning the firm's attorneys as leading voices in employment law
• Manage the firm's reputation across all review platforms and legal directories (Avvo, Martindale-Hubbell, Super Lawyers, etc.)

Digital Presence & Content

• Own and optimize the firm's digital presence including its website, landing pages, SEO strategy, and all organic and paid content
• Oversee social media strategy and execution across all relevant platforms, ensuring consistent posting cadence, audience engagement, and brand voice
• Develop a content marketing strategy including blog/article production, video content, email marketing, and multimedia campaigns that drive organic traffic and inbound leads
• Ensure compliance with all applicable legal advertising rules and state bar regulations across all marketing channels and content Vendor Management & Agency Oversight
• Identify, evaluate, contract, and manage all marketing vendors and agencies, including digital advertising agencies, PR firms, SEO/content vendors, lead generation companies, and technology providers
• Negotiate vendor contracts to ensure performance-based accountability, favorable pricing, and alignment with firm goals
• Conduct regular vendor performance reviews and make data-driven decisions on retention, termination, and replacement of underperforming vendors
• Maintain a vendor directory with performance benchmarks, contract terms, and renewal calendars

KPIs, Dashboard & Analytics

• Design and implement a centralized marketing analytics dashboard providing real-time visibility into performance across every channel, campaign, partner, and vendor
• Define, track, and report on KPIs for every marketing initiative including cost per lead, cost per retained client, channel conversion rates, lifetime client value, referral volume, and organic growth metrics

Melmed Law Group P.C. • Confidential
MELMED LAW GROUP P.C. | Chief Marketing Officer | Confidential

• Deliver regular performance reports to the Managing Partner with actionable insights and strategic recommendations
• Establish attribution modeling to accurately measure the contribution of each channel to client acquisition and firm revenue

AI & Technology Integration

• Lead the identification, evaluation, and implementation of AI-powered tools and strategies across all marketing functions, including AI-assisted content creation, predictive lead scoring, chatbot and intake automation, audience targeting, and campaign optimization
• Stay current on emerging AI capabilities in legal marketing and proactively bring recommendations to firm leadership
• Establish AI usage policies for the marketing function that ensure compliance, quality control, and brand consistency
• Partner with firm operations leadership to integrate marketing AI tools with the firm's broader technology and case management infrastructure

Qualifications

Required

• 8+ years of progressive marketing leadership experience, with at least 3 years in a senior marketing leadership role (VP, CMO, or equivalent)
• Demonstrated experience building and managing multi-channel marketing programs with proven, measurable ROI
• Deep expertise in paid media (Google Ads, Meta, programmatic), SEO/SEM, email marketing, and social media strategy
• Experience managing external agencies and vendors, including contract negotiation and performance accountability
• Proficiency in marketing analytics platforms (Google Analytics, HubSpot, Salesforce Marketing Cloud, or similar) and data visualization/dashboard tools
• Strong analytical and financial acumen with experience managing marketing budgets and cost-per-acquisition optimization
• Excellent written and verbal communication skills with the ability to distill complex data into clear executive narratives
• Proven experience creating and executing referral or partner marketing programs
• Hands-on experience implementing AI tools within a marketing function Preferred
• Experience in legal marketing, professional services marketing, or other highly regulated industries
• Familiarity with plaintiff-side employment law, class action litigation, or contingency fee business models
• Experience marketing directly to individual consumers (B2C) rather than exclusively to businesses (B2B)
• Background in podcast production, webinar hosting, or event-based marketing
• Spanish-language marketing experience or bilingual proficiency
• Established relationships with legal media, directory platforms, or employment law communities