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Digital Marketing Specialist

ServiceMaster of Salem, a leading provider of fire, water, and mold damage restoration services, is seeking a motivated Digital Marketing Specialist to join our team. As a locally owned company, we are dedicated to helping our community restore their properties and lives with exceptional service and expertise. This is an in-person position at our Salem office, Monday-Friday 8AM-4:30PM.

Job Responsibilities

• Strategic Campaign Leadership: Design, lead, and oversee comprehensive digital marketing campaigns across multiple channels (social media, email, SEM, display ads), ensuring alignment with broader business goals and brand strategy.
• Content Strategy & Development: Create and implement a robust content calendar, producing high-quality, engaging, and SEO-optimized content for the website, blog, social media, and email marketing that resonates with our target audience.
• SEO/SEM Strategy & Optimization: Develop and execute advanced SEO strategies and manage PPC campaigns with a focus on maximizing ROI, increasing organic traffic, and driving high-quality lead generation.
• Social Media Growth & Engagement: Lead social media strategy to build brand awareness, foster community engagement, and monitor evolving social trends to keep the company at the forefront of digital conversations.
• Lead Tracking and Analytics: Implement and maintain lead tracking systems to monitor lead sources, customer journeys, and conversion paths; analyze this data to optimize marketing efforts and improve ROI.
• Data-Driven Analytics & Insights: Utilize Google Analytics and other tools to conduct in-depth campaign performance analysis, generate actionable insights, and present regular reports to leadership with clear recommendations for optimization.
• Lead Generation & Conversion Optimization: Develop and refine digital funnels and landing pages to increase lead quality and conversion rates, collaborating closely with sales to ensure seamless lead nurturing.
• Brand Stewardship: Maintain and enforce brand consistency across all digital platforms, ensuring messaging aligns with company values and market positioning.
• Community & Partnership Engagement: Actively participate in local community initiatives and partnerships, leveraging these relationships to enhance brand reputation and digital content opportunities.
• Cross-Department Collaboration & Vendor Management: Serve as a key liaison between marketing, sales, leadership, and external agencies or vendors to synchronize marketing efforts and maximize resource efficiency.
• Innovation & Continuous Learning: Stay ahead of emerging digital marketing trends, tools, and best practices; pilot new technologies and approaches to keep the company competitive and innovative.
• Project Management: Lead multiple projects from conception to execution, managing timelines, budgets, and stakeholder communication to ensure timely delivery and measurable outcomes.

Skills You Will Learn

• Mastery in developing and executing strategic digital marketing plans
• Advanced skills in content marketing, SEO/SEM, analytics, and conversion optimization
• Experience working in a collaborative environment with cross-functional teams
• Opportunities to lead initiatives that directly impact business growth and community engagement

Benefits & Perks

• Competitive base salary ranging from $4,500 to $5,000 per month, plus monthly commissions
• Comprehensive benefit package: health and dental insurance, 401k, PTO, paid holidays
• Clear pathways for professional growth and leadership development
• Supportive, mission-driven work culture with a focus on community impact
• Opportunities to innovate and influence company-wide marketing strategy

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field
• Proven experience (2-3 years) in digital marketing, preferably within the restoration or a related industry
• Strong understanding of digital marketing concepts, including SEO, SEM, PPC, social media, content marketing, and email marketing
• Proficient in using digital marketing tools and platforms, such as Google Analytics, Google Ads, social media management tools, and email marketing software
• Excellent written and verbal communication skills
• Creative thinking and problem-solving abilities
• Strong analytical skills and the ability to interpret data to drive decision-making
• Ability to manage multiple projects simultaneously and meet deadlines
• Experience with graphic design and video editing tools is a plus

Join us at ServiceMaster of Salem and help us make a difference in our community through exceptional digital marketing. Apply today to become our next Digital Marketing Specialist!