Crm Jobs in Berkeley, CA

Marketing Specialist

HDR Remodeling is an award-winning Design-Build firm celebrating 37 years of satisfied residential clients in the East Bay Area. We specialize in whole-house renovations, kitchen and bath remodeling, and garage and basement conversions. Our start-to-finish process from design concept to permit-ready plans to production will guide you along the way to make sure your project is completed on time and on budget, and take the uncertainty and stress out of remodeling your home. Our philosophy and passion is to help our clients make their remodeling dreams come true.

HDR Remodeling is looking for a Marketing Specialist to oversee and execute strategic marketing initiatives. This is a fast-paced and dynamic role for someone who knows how to translate amazing design-build projects into engaging content. You play a key role in a variety of responsibilities, including award submissions, social media management, coordinating photoshoots, and creating client materials. This is a unique opportunity to own creative marketing execution while supporting the lead intake and client onboarding process that drives business growth. The role blends strategic brand initiatives with operational coordination in a high-end residential remodeling firm. This is a full-time position working at our Emeryville office (onsite role).

What You'll Do (responsibilities include but not limited to):

Marketing & Brand Execution

• Execute marketing campaigns, including postcards, billboards, sponsorships, and special initiatives.
• Coordinate and prepare award submissions (e.g., ROTY/NARI), including content organization and presentation materials.
• Coordinate photoshoots and capture behind-the-scenes (BTS) content at job sites.
• Create and support social media content (Instagram posts, reels) and assist with website/blog updates.
• Design and produce digital and print marketing materials aligned with brand standards.
• Source and manage marketing vendors (custom gifts, packaging, branded materials).
• Organize and maintain marketing assets for internal use.

Client Experience Support

• Support lead intake and scheduling.
• Set up and maintain accurate client profiles in Buildertrend (CRM).
• Coordinate client onboarding materials (welcome gifts, cards, branded items).
• Ensure client-facing marketing touchpoints reflect a polished and consistent brand experience.
• Maintain reception laptop and digital marketing displays to ensure client-facing materials are current and aligned with brand standards.

Administrative Coordination

• Monitor company email inboxes and answer the department phone for incoming leads and inquiries.
• Forward emails and inquiries to the appropriate departments on time.
• Create and maintain accurate client profiles in Buildertrend (CRM).
• Ensure proper documentation and follow-through on client intake processes.
• Support sales reporting by updating and maintaining monthly reports.
• Track key marketing and lead metrics to support leadership visibility and decision-making.

Who You Are:

• A charismatic and engaging communicator clients and coworkers find you approachable and easy to talk to!
• Highly organized with strong attention to detail and the ability to manage multiple tasks efficiently.
• A creative thinker with a knack for problem-solving and out-of-the-box ideas.
• Experienced in mid-level marketing with comfort handling administrative and front desk duties.
• Proficient in social media, content creation, and basic design tools.
• A team player who thrives in a collaborative environment.
• Professional, discreet, and able to handle sensitive information appropriately.

Qualifications:

• Bachelor's degree in marketing, communications, business, or a related field (or equivalent experience).
• 5+ years of experience in marketing coordination or brand support.
• Strong knowledge of marketing principles and best practices.
• Proficiency in Adobe Creative Suite, Google Workspace, Microsoft Office, and Canva.
• Familiarity with marketing software such as ClickUp, Later Analytics (or similar software).
• Familiarity with social media content creation and short-form video.
• Strong writing, editing, proofreading, and document production skills.
• Excellent organizational skills with an eye for design and branding.
• Detailed-oriented with an ability to manage multiple tasks and meet deadlines.
• Familiarity with marketing, business development, or sales strategies is a plus.
• CRM experience (Buildertrend preferred).

If you're looking for a role where you can shine in both marketing and client relations, we'd love to hear from you! Apply today and bring your enthusiasm, creativity, and professionalism to our team.

Job Type: Full-time

Schedule: Monday to Friday

Work Location: Emeryville, CA (in office)

• Reliably commute or planning to relocate before starting work (REQUIRED)

Compensation and Benefits:

• $40 - 50/hr DOE
• Retirement plan 401(k) + matching
• Health, dental, and vision insurance
• Flexible schedule
• Paid time off
• Professional development program
• Bonus opportunities

Application Status Notice:

To ensure an efficient hiring process, we kindly ask that you do not call the office regarding your application status. We will review all applications carefully and will be in touch with qualified candidates via email regarding the next steps.

Employment Terms:

HDR Remodeling is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. HDR Remodeling expressly prohibits any form of workplace discrimination or harassment based on any of the aforementioned characteristics. We are dedicated to promoting a diverse and inclusive workplace, and we welcome and encourage individuals from all backgrounds to join our team.