Marketer Jobs in Burbank, CA

Marketing Manager

Pay Rate $60.00/hour-$69.00/hour Hybrid in office Tues, Weds, Thurs must be local to Los Angeles area

Work Experience Minimum 7 years' experience Retail Marketing, Digital, Brand Management, Promotions, Partnerships or related field required. Minimum 3 years' experience in managing agencies, 3rd parties Consumer Products experience required Education, Professional Training, Technical Training or Certification Bachelor's degree in related field required

Knowledge/Skills

• Critical thinker with proven track record in strategy development & implementation, marketing principles & brand management
• Savvy digital marketer with knowledge of e-comm & media buying (or managing media agencies)
• Passionate & knowledgeable about pop culture, products, fans, social/digital media and the business of entertainment overall
• A developer of ideas, skilled at brainstorming and shaping concepts as a team
• Experience with both B2B and B2C marketing & communications (trade shows, retail pitches, Summits, product launch events, etc.)
• Must have a clear understanding of dynamics & needs of complex stakeholder management
• Outstanding communication and presentation skills, with ability to present and inspire all levels
• Skilled at juggling many competing priorities, with exceptional organizational, planning and follow-through skills with ability to work well under time constraints.
• Gifted in Excel and PowerPoint
• Experience with team building and bringing out the best in others

Job Description

SUMMARY OF POSITION: The Senior Manager North America Retail Marketing is responsible for regional Marketing activations for WBDCP and is part of a larger team that develops North America strategic plans and go-to-market activations across retail, licensees, and consumers for all intellectual property to drive to revenue goals. The team collaborates closely with Sales & Retail Business Development, Category Management, Creative/Product Development, Legal and Finance to drive financial targets and business innovation to reach fans. A successful candidate is strategic, innovative, thinks creatively, is flexible, works collaboratively, and has exceptional communication skills, both verbal and written. The objective of the Senior Manager position is to help maximize the region's business and drive holistic marketing activations across the market. This position works closely with the CP Global Franchise teams to provide input to the Global plan, identifying specific needs and localizing CP Global Franchise Plans for intellectual properties across DC, Harry Potter, Looney Tunes and more. This role also works in close partnership with Franchise Management to develop Digital Marketing, Consumer Relationship Management (CRM) initiatives that drive brand awareness and drive sell-through in North America. This role also works in close partnership with North America Sales and Retail Brand Development to drive retail marketing campaigns, differentiation, and sell-through initiatives across assigned retail accounts.

JOB RESPONSIBILITIES:

1. North America Franchise Management & Strategic Plan Development: Leverages global Franchise plans to develop, manage and present North America strategies, including Plan of Record and Activation Plans, for assigned franchises/properties.
2. North America Digital Strategy & Management: Leverages licensee and retail marketing to develop digital marketing communication tactics to drive awareness of product launches
3. North America Retail Strategy: Leverages Sales and RBD plans to develop retail marketing plans and post-mortem analytics
4. Drives the following Marketing activities for North America:

Benefits (employee contribution): Health insurance Health savings account Dental insurance Vision insurance Flexible spending accounts Life insurance Retirement plan