Programmatic Analyst
Company description Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands. Starcom has long been the professional birthplace and proving ground for marketing leaders CEOs, CMOs, sales leaders, and technology pioneers and we continue to drive the industry with peerless talent and relentless innovation. From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value. In an AI era, we remain "Guided By Humanity," a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology. With our proprietary capabilities and Publicis Media's industry-leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands.
Overview
The Programmatic Analyst is responsible for supporting on campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting and billing reconciliation. The Programmatic Analyst is responsible for identifying and implementing optimizations as approved by senior team members and clients. They provide input in the construction of client decks and status documentation. This is a junior-level role requiring around 6+ months of experience in digital marketing (programmatic-specific experience is a plus). This is a team dedicated to supporting new ideas, innovation that strongly values personal and professional growth and development and mentorship.
Responsibilities
- Support on execution, management, and optimization of programmatic media campaigns for agency clients
- Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life-cycle
- Handle daily campaign maintenance, including internal questions regarding performance tracking, spend, and status of various campaigns
- Collaborate with the data analytics teams in the development of client-facing campaign performance reports
- Manage the collection and organization of campaign-specific materials for the team, including, creative assets, budget documents, etc
- Communicate detail to instruct teams on trafficking campaign assets & tags for running media
- Run the campaign QA process to ensure accurate campaign settings, budgets, and brand safety protocols
- Assist with monthly billing actualization for each campaign within Prisma
- Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing
Qualifications
- 6+ months of experience within programmatic or digital marketing
- Understanding of traditional and interactive media planning elements
- Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
- Strong analytics, organizational, and communication skills
- Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits. You will also be eligible to participate in the Publicis 401(k) Plan after you complete 1,000 work hours in a consecutive 12-month period. Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range: $50,065 - $63,200. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.