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Marketing Program Planning Lead

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Allegacy Federal Credit Union 2 days ago Be among the first 25 applicants Join to apply for the

Marketing Program Planning Lead

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Allegacy Federal Credit Union Description Location : Winston-Salem, NC or Charlotte, NC About Allegacy Federal Credit Union Founded in 1967 in Winston-Salem, North Carolina, Allegacy is a member-owned cooperative committed to doing right for the well-being of our members, team members, and community. We provide a full suite of financial products and services with a focus on personal attention, local decision-making, and long-term relationships. Position Summary Allegacy is seeking a strategic and data-driven Marketing Program Planning Lead to drive growth across our product portfolio. This role will develop and execute integrated marketing strategies to acquire new members, deepen existing relationships, and increase product adoption and usage across : Deposits Wealth Management Business Services Auto Loans (New & Used) Credit Cards HELOCs Personal Loans Mortgage Loan This leader will collaborate cross-functionally with Product Line Owners, Digital, Analytics, and Member Experience teams to deliver measurable results and ensure alignment with Allegacy’s brand and mission. Key Responsibilities Strategic Leadership Develop comprehensive marketing strategies to drive growth across our product portfolio. Collaborate with Line of Business, Sales, and Marketing partners to develop marketing program plans that support business goals, increase member value, and optimize budget and execution resources. Lead go-to-market planning for new product launches, promotions, and campaigns. Develop project briefs to initiate and guide campaign management; ensure targets, key benefits, and proof points are clear, compelling, and aligned with member needs. Lead cross-functional coordination to ensure seamless collaboration between marketing, sales, and business units. Develop a scalable framework for future marketing innovation and expansion, enabling agility and long-term growth. Translate business goals into actionable marketing plans Campaign Management Oversee the program creation of multi-channel campaigns (email, digital, social, direct mail, in-branch, etc.). Optimize campaigns for acquisition, engagement, and retention. Leverage segmentation and personalization to improve relevance and performance. Data & Performance Analytics Partner with analytics teams to track campaign performance, member behavior, and ROI. Use insights to refine targeting, messaging, and channel mix. Report regularly on key metrics and business impact. Collaboration & Leadership Work closely with Product, Lending, Digital, and Member Experience teams to align marketing with business priorities. Manage agency and vendor relationships as needed. Embody and promote Allegacy’s core values—Helpful, Humble, Hungry, Honest, and Hopeful—in all interactions and leadership practices. Requirements Qualifications : Required Bachelor’s degree in Marketing, Business, Communications, or related field. 6+ years of progressive marketing experience. Proven success in financial services marketing, especially in lending and credit products. Experience with data-driven marketing and performance measurement. Excellent communication, project management, and cross-functional collaboration skills. Preferred Experience in a credit union, bank, or fintech environment. Familiarity with platforms such as Salesforce Marketing Cloud, Marketo, or similar. 3 years in progressively responsible leadership roles. Master’s degree or relevant certifications (e.g., Digital Marketing, Analytics). Seniority level

Mid-Senior level Employment type

Full-time Job function

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Winston-Salem, NC . Winston-Salem, NC $60,000.00-$65,000.00 3 months ago

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