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JOB TITLE: Multimedia Marketing Specialist

REPORTS TO: Marketing Manager

DEPARTMENT: Marketing

STATUS: Exempt

Job Summary

The primary responsibility of this position is to "tell our story" and promote digital equity within the Gila River Indian Community. The ideal candidate will possess excellent communication skills, be detail?oriented, have a deep understanding of traditional Native American culture, and stay updated on current pop culture trends. The incumbent will be responsible for creating and managing engaging content, video production, social media management, marketing events, public relations, writing blog posts, and scriptwriting.

Primary Responsibilities

• Create and curate engaging and informative content that highlights the mission and initiatives of GRTI and its subsidiary companies.
• Create visually appealing and impactful multimedia content, including infographics, videos, and visual explainers.
• Develop and maintain a content calendar to ensure regular updates across various digital platforms (website, social media, blog, newsletter, posters, flyers, SMS notices, etc.).
• Manage and optimize the companys website and social media channels, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
• Monitor social media trends and implement appropriate strategies to increase engagement and followership.
• Produce and edit short videos to support digital campaigns and promotional material.
• Write scripts for video content that effectively conveys the desired message.
• Collaborate with internal teams to gather information, stories, and updates to create relevant and captivating content.
• Occasionally produce high?quality written articles, blog posts, and press releases that effectively communicate our message to the target audience.
• Develop and maintain relationships with media outlets, journalists, and key stakeholders to ensure positive coverage and promotion of GRTI and subsidiaries.
• Stay abreast of industry trends and best practices in content creation, social media management, and digital marketing.
• Assist in the planning, promotion, and execution of events organized by GRTI and subsidiaries.
• Manage time effectively to meet deadlines and prioritize tasks accordingly.

Skills and Competencies

• Advanced graphic design skills.
• Strong storytelling skills with exceptional written and verbal communication abilities.
• Passionate about digital equity and promoting inclusiveness within Indigenous communities.
• Familiarity with traditional Native American culture, customs, and values.
• Knowledge of current pop culture trends and the ability to incorporate them into content strategies effectively.
• Proficient in using social media management tools and platforms.
• Video production skills and experience with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, etc.).
• Excellent organizational skills with the ability to multitask and manage time effectively.
• Strong attention to detail and commitment to delivering high?quality work.
• Ability to work collaboratively in a team?oriented environment.
• An understanding of PR principles and experience in public relations is a plus.
• Clear, strong verbal communication and consulting skills. Demonstrated ability to work at the senior leadership level. The ideal candidate will have a positive attitude and be a problem?solver.
• Ability to physically stand, bend, squat, and lift up to 25 to 30 pounds.
• Maintain strict confidentiality guidelines in accordance with company policy.
• Ensure GRTI Employee Handbook is understood and followed in a consistent and respectful manner.

Education and Experience

• Bachelors degree in web design, Communications, Marketing, Journalism, or a related field. Equivalent experience will be considered.
• Proven experience in content creation, social media management, and/or digital marketing.
• Note: This job description in no way implies that these are the only duties to be performed by this employee. The person in this position will be required to follow instructions to perform any other duties as requested by the supervisor.

Additional Requirements

• Financial background disclosure may be required.
• Will be asked to provide 39 months driving record. Positions require insurability under GRTI insurer requirements.
• Will be required to pass a pre?employment drug test and background check.

Equipment Used

Computer, monitor, printer, hardware and software packages, computer peripheral equipment i.e., mouse and keyboard, Microsoft Suite (Excel, Outlook), digital camera, video camera, audio equipment, large format printer, Adobe Creative Cloud, video editing software.

EEO Statement

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law. This position is currently accepting applications.

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