Marketing Analyst/Specialist

Job Title: Marketing Analyst/Specialist

Location: Toledo Ohio 43659 (Hybrid)

Duration: 6+ month (Possible Extension)

JOB DESCRIPTION

Job Title: Marketing Specialist - Graphic Design

8 plus years of experience in Graphic Design and Leading project of various sizes in a crossfuntional environment

Interview: Onsite interview

Working model: Hybrid, with Tuesday, Wednesday, and Thursday in the office

PURPOSE OF THE JOB

The Marketing Specialist - Graphic Design will be a valuable partner with the strategic marketing and sales teams. The primary function of this role is to create brand awareness through developing and executing meaningful and relevant content through Local Marketing, social media and Strategic Marketing initiatives. The role is a mix of strategy and execution on graphic content, involving members of the strategic marketing team, corporate, sales and outside resources. This role will be challenged to ideate new and relevant marketing content that drives a best-in-class roofing brand.

Span of Control: Individual contributor, high cross-functional interaction particularly with Digital Lead and Local Marketing Advantage/Cobranding Sr. Marketing Specialist

Products Supported: All Roofing Products

Primary Targets: Contractor, Strategic Marketing

Reports to: Strategic Marketing Leader

JOB DESCRIPTION

JOB RESPONSIBILITIES:

Lead and create new and elevated marketing content that drives a best-in-class roofing brand:

Create brand awareness through developing and executing meaningful and relevant content through Local Marketing, social media and Strategic Marketing initiatives.

• Create and implement social media content marketing initiatives to drive traffic, engagement, and leads that deliver sales and increase contractor loyalty and advocacy.
• Have a strong connection across strategic marketing teams to create content and optimize the user experience that supports the business objectives.
• Understand the highest impact projects to prioritize requests accordingly. Have a solution mindset that helps drive initiatives to completion that accomplish business objectives using additional resources, if needed.
• Analyze and track metrics to gage success and identify new opportunities and communicate across the internal teams.

JOB REQUIREMENTS

MINIMUM QUALIFICATIONS:

• Bachelor s degree in graphic design, art or related discipline
• 8+ years of experience of graphic designer experience.
• 8+ years experience leading projects of various sizes in a cross-functional environment.

EXPERIENCE:

Project management skills and understanding how to manage the priorities of multiple stakeholders in a matrix environment, with focus on the delivery of results.

• Familiarity with building materials and construction category applications is preferred.

KNOWLEDGE, SKILLS & ABILITIES:

Highly motivated and results-oriented with a high-energy level and passion for digital marketing.

Strong communication skills, relationship building.

High aptitude to learn quickly, assimilates to new projects and teams and works well under pressure with appropriate attention to detail.

Good presentation skills small groups and large settings.

Willing and able to operate "hands on" to get results; shows a can-do-attitude and able to operate under pressure to meet deadlines.

Articulate, approachable, and candid; shows appreciation for and understanding of the feelings of others; aware of personal impact on others.

Ability to be successful in a highly matrixed structure across functional, business, geographic and cultural boundaries.

Functions effectively with ambiguity and change.

Organized, deliberate and reliable in structuring work and effective as a problem solver.