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Marketing DirectorVirtualVocations • Portsmouth, Virginia, United States
Marketing Director

Marketing Director

VirtualVocations • Portsmouth, Virginia, United States
12 days ago
Job type
  • Full-time
Job description
A company is looking for a Head of Marketing. Key Responsibilities Develop and execute brand and content strategy focused on customer acquisition cost (CAC) and conversion impact Oversee short-form video and user-generated content (UGC) production from concept to launch Manage channel strategy and budget allocation across paid social, organic, and retargeting efforts Required Qualifications Experience building brand or content marketing from the ground up in a B2C environment Fluency in performance economics, including CAC, LTV, and conversion rates Proven experience in managing video-based creative production, including UGC Ability to evaluate campaign effectiveness based on total investment and profitability Experience managing agencies and contractors in a lean, remote-first setting
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Marketing Director • Portsmouth, Virginia, United States

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