Business Development Liaison

The Business Development Liaison acts as a crucial connection between Golden Care and the broader community.
This position is responsible for cultivating and maintaining strong referral relationships with a diverse range of sources, including community partners and prospective clients, to drive growth in our non-medical home care services.
The ideal candidate will be a self-motivated networker with a genuine passion for assisting others (with a focus on seniors) and a results-oriented mindset aimed at consistently meeting and exceeding monthly sales targets. Applicants must reside in San Diego County.

Responsibilities

• Proactively establish, manage, and expand referral relationships with hospitals, senior centers, rehabilitation facilities, case managers, discharge planners, social workers, estate planners, fiduciaries, long-term care brokers, concierge physicians, geriatric care managers, and community organizations to generate new business opportunities.
• Conduct consistent in-person outreach activities, including face-to-face visits, relationship check-ins, and timely follow-ups with referral partners to boost referrals and drive revenue growth.
• Represent Golden Care at networking events, health fairs, and community outreach initiatives to promote our services, broaden professional connections, and enhance brand visibility.
• Educate referral sources, potential clients, and their families about Golden Care’s non-medical home care services—such as companionship, personal care, and homemaking—using a consultative, solution-focused sales approach.
• Consistently meet or exceed monthly outreach, referral, and conversion targets set by the Business Development Director, maintaining a motivated and purpose-driven attitude.
• Accurately document all outreach efforts, referral discussions, lead statuses, and outcomes within the CRM system, ensuring detailed post-call notes are entered daily and promptly.
• Exhibit meticulous attention to detail in documentation, follow-up activities, and referral processes to facilitate precise reporting and seamless intake coordination.
• Provide actionable feedback from the field regarding referral patterns, client needs, competitor activities, and emerging market opportunities in order to support strategic business development initiatives.
• Support the onboarding of new referral partners, ensuring a smooth, professional referral process from initial contact through the start of client care.
• Stay well-informed about industry trends, community demands, and local market dynamics to identify new sales opportunities and reinforce existing relationships.
• Collaborate effectively with the Golden Care team, fostering a positive and uplifting work environment.
• Engage with the Business Development Director to leverage additional team resources for a collaborative approach to business, including inviting support for calls, luncheons, and events where added personnel could benefit client accounts.
• Participate actively in the on-call rotation with other team members as needed.

Requirements

Compensation
$80,000.00 - $200,000.00 annually

Benefits

• Competitive salary with performance-based incentives.
• Flexible remote work environment supporting work-life balance.
• Opportunities for professional growth and development.
• Supportive and collaborative team culture.
• PTO: Unlimited PTO.
• Medical, Dental and Vision: Available after 60 days of employment.
• 401K: Available after 1 year of employment at a minimum of 1,000 hours worked.
• You will be provided with a work laptop and a cellphone.

About Golden Care
Golden Care is a dedicated provider of compassionate, non-medical home care throughout San Diego County.
Please see our company website for additional information: www.getgoldencare.com