Marketing Analyst Job Duties: Provides actionable overall market and customer insights to address key strategic questions.Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.Analyzes external and internal customer data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools (Adobe / Omniture), statistical analysis tools, and campaign management software tools.Evaluates customers online behavior and provide insights and recommendations for further enhancements to the guest experience.Analyzes A/B and Multi-variate tests, communicate results and provide recommendations.Creates PowerPoint presentations to provide market and consumer insights to other marketing and sales departments.Advises other marketing functions (e-commerce/website, online/offline advertising, brand, product development) as the knowledge owner for customer and market data.
Marketing Analyst • Albany, CA, United States
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