Marketing Analyst

Marketing Analyst

VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE, BAND AND YEARBOOK

For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. Focused on safety, entertainment and traditional school leadership, Varsity Spirit's 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year.

OUR COMMITMENT TO SAFETY

At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been and remain steadfastly committed to doing our part to create a safe and positive environment for our participants' physical, emotional, and social development, and promoting an environment free from abuse and misconduct. Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements.

WORK TYPE: Hybrid

LOCATION DETAILS: Memphis, TN

TRAVEL REQUIREMENT: Travel is primarily local during the business day, although some out-of-the-area and overnight travel may be expected.

HOW YOU WILL MAKE AN IMPACT

The Marketing Analyst role will own the end-to-end measurement, reporting, and analysis of marketing activitiesturning raw data into clear insights that drive strategy, optimize campaigns, and demonstrate impact on revenue.

WHAT YOU WILL DO

Marketing Performance Reporting:

• Assist in implementing and maintaining a KPI framework across marketing and sales channels.
• Contribute to the development of attribution models (e.g., last-touch, multi-touch) to help connect marketing activity to pipeline performance.

Insights & Analytics Support:

• Analyze campaign data and performance trends to deliver insights and recommendations.
• Support budget planning and campaign strategy with historical performance data and basic forecasting models.

Dashboard Development & Maintenance:

• Build and maintain marketing dashboards in Power BI and related analytics platforms.
• Ensure dashboards are accurate, timely, and user-friendly for marketers and business stakeholders.

Cross-functional Collaboration:

• Coordinate with Sales Analytics, Sales Operations, and IT to validate data alignment across platforms.
• Contribute to executive and departmental reports, helping to consolidate marketing metrics and insights.

Data Quality & Optimization:

• Monitor data quality and work to resolve inconsistencies in marketing and lead funnel reporting.
• Help identify opportunities for automation and process improvements within the analytics workflow.

QUALIFICATIONS

KNOWLEDGE/SKILLS/ABILITIES

• Experience with analytics tools like Power BI, Tableau, or Google Analytics.
• Exposure to marketing intelligence platforms such as Datorama, Looker, or Adobe Analytics.
• Experience with CRM/MAP systems like Salesforce CRM or HubSpot is a plus.
• Strong analytical mindset with the ability to translate data into meaningful recommendations.
• Effective communicator with experience presenting findings to a variety of stakeholders.
• Organized, detail-oriented, and capable of managing multiple tasks or projects at once.
• Comfortable working in a collaborative and fast-paced environment.
• Driven by curiosity, improvement, and data-informed decision-making.
• Ability to learn new systems and processes quickly.
• Ability to work well independently and in collaboration with others.
• Strong familiarity with productivity tools such as Microsoft Office Suites.

EDUCATION/EXPERIENCE

• Bachelor's degree in marketing, business, economics, data science, or a related field.
• 35 years of experience in marketing analytics, business insights, or a related discipline.
• Proficiency in Excel and SQL; experience working with cloud-based data sources (e.g., Snowflake).
• Experience with creating dashboards and visualizations for marketing teams.

PHYSICAL REQUIREMENTS

The physical demands that are described as required are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• This job operates in a professional office environment. Largely a sedentary role with some filing requiring the ability to lift files, open filing cabinets and bending or standing on a stool as necessary. Ability to sit or stand for long periods through meetings and while operating office equipment, PC's, laptop, telephone will be required.

JOIN THE BEST TEAM IN SPORT & SPIRIT

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions BSN SPORTS and Varsity Spirit and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

OUR VALUES

Service - We lead with heart. We champion community.

Passion - We love what we do. It fuels our purpose.

Integrity - We do what we promise. We own our actions and decisions.

Respect - We earn it by giving it. Because everyone deserves it.

Innovation - We never stop striving to be better. For ourselves and our community.

Transparency - We are committed to openness and honesty in everything we do.

OUR BENEFITS

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran's status, age or disability.