VP, Social

At MRM New York, we bring together data, strategy, creativity, and media to deliver connected experiences that drive meaningful results. As a globally recognized media marketing and advertising agency, we partner with some of the world’s most iconic brands to craft campaigns that move people and grow business. We believe in collaboration, innovation, and empowering emerging talent to make an impact from day one.

MRM Media requires a blend of creativity, science, psychology, technology, and innovation. This role will allow you to apply your industry knowledge, passion, negotiation and relationship skills to build a unique approach to how our clients go to market, delivering best in class opportunities while maximizing value.

MRM is seeking a strategic and forward-thinking VP, Media Director – Social to lead our social media practice. In this senior leadership role, you will oversee social media strategy, paid social planning, execution, and innovation across a portfolio of top-tier clients. The role demands deep expertise in social platform strategy, paid media execution, and analytics, as well as the ability to lead teams, inspire clients, and bring fresh, culturally relevant thinking to every brief.

As the VP, Media Director – Social, you will lead a team of social specialists and work closely with clients, creative teams, and analytics partners to deliver social campaigns that are insight-driven, platform-native, and results-oriented.

In This Role, You Will:

·Lead the development and execution of integrated, performance-focused social media strategies across Meta, TikTok, YouTube, LinkedIn, X, Snapchat, Pinterest, and emerging platforms

·Serve as a senior-level advisor to clients, providing strategic counsel on social trends, platform innovation, and paid media investment

·Oversee day-to-day paid social planning and buying, ensuring excellence in execution and alignment with campaign goals

·Guide cross-platform content strategy in partnership with creative and influencer teams to ensure native, engaging social storytelling

·Manage and mentor a team of social strategists, planners, and buyers, fostering growth, collaboration, and innovation

·Own relationships with social platform partners and ensure MRM is on the forefront of beta opportunities, tools, and creative formats

·Analyze campaign performance and provide actionable insights, optimization strategies, and clear reporting to clients

·Drive internal education and thought leadership around social media innovation, trends, and platform developments

·Collaborate with cross-functional teams (Creative, Strategy, Analytics, and Tech) to deliver fully integrated social campaigns

What We Are Looking For:

·Bachelor’s degree in Marketing, Communications, Media, or related field (advanced degree a plus)

·10+ years of experience in media or digital marketing with deep expertise in social media strategy and paid social execution

·Demonstrated success leading multi-platform social campaigns for large-scale brands

·Strong understanding of platform algorithms, audience targeting, paid formats, and creative best practices across key social channels

·Proven leadership and team management experience; able to inspire, guide, and grow social teams

·Excellent communication and presentation skills; confident in senior client interactions and internal stakeholder alignment

·Proficiency in tools such as Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Google Analytics, and social listening/measurement platforms.

·Analytical thinker with a data-first mindset and the ability to connect social metrics to business outcomes

·Highly collaborative, culturally aware, and passionate about pushing the boundaries of what’s possible in social media

About MRM:

MRM is a modern relationship marketing agency dedicated to building enduring brand relationships. MRM's specialized capabilities drive relationship lifetime value and span CRM, Customer Experience, and Commerce with Data and Martech at the core. MRM operates in a borderless, integrated way to enable greater collaboration, creativity, and true speed to market. MRM is part of McCann Worldgroup and the Interpublic Group of companies, with 35 offices across North America, Latin America, Europe, the Middle East, and Asia Pacific.