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AM Best Company
Website ManagerAM Best Company • Oldwick, NJ, US
Website Manager

Website Manager

AM Best Company • Oldwick, NJ, US
30+ days ago
Job type
  • Full-time
Job description

Overview

The Website Manager position is responsible to oversee the design, development and maintenance of the corporate internet and intranet websites, as well as select social media channels. This position is responsible for delivering website solutions that meet business needs while providing a rich user experience that drives engagement.

Responsibilities

  • Overall management of employee intranet and external facing public websites for user access / account management (My Account), e-commerce, domain management, content management and select social media channels (Corporate and AMBIS LinkedIn pages, Facebook, Instagram) to promote the overall AM Best brand and offerings. Work with business units across offices to meet business needs/requirements, ensure proper approvals are acquired and work with IT on technology trends, needs and releases. Manage a team, consisting of a Project Manager and Digital Marketing Specialist.
  • Document roadmaps, functionality, navigation and design for easy-to-use websites.
  • Responsible to ensure site functionality, design and navigation to meet business and user needs; ensure content is kept up to date to deliver timely and quality information both internally and externally.
  • Collaborate closely with all related business units and management to understand business needs/requirements and achieve the desired results to improve user experience and extend brand awareness. Ensure proper approvals are acquired from business teams.
  • Collect, analyze and report on Web traffic and visitor behavior.
  • Coordinate the updating of website pages and content management with marketing and business team members.
  • Enhance and grow the organization's web presence through search engine optimization.
  • Subject matter expert on best practices for Content Management System.
  • Oversee domain management as well as ownership and usage to implement best practices in relation to search engine optimization (SEO). Handle acquisition, termination and consolidation of domain portfolio.
  • Regularly analyze, review and provide reports on content management, statistics and traffic to adapt to usage patterns and ensure high visibility.
  • Oversee the creation of social media posts, including review, analyze and approve social media posts, schedules and reporting. Support AMBRS' social media posts needs, including the creation of posts for their social media channels.
  • Determine social media plans on existing channels (LinkedIn, Facebook, Instagram) to optimize AM Best presence and lead generation activities on select social media channels on LinkedIn.

Qualifications

  • Bachelor's Degree in Marketing, Digital Marketing, IS/IT or equivalent related discipline. Master's Degree preferred.
  • 5 plus years of relevant work experience.
  • Experience creating clear, easy to navigate, informative, accurate and functional websites.
  • Demonstrated success with SEO improvements and related tactics.
  • Experience leveraging social media for lead generation and/or branding awareness.
  • Experience with HTML, SharePoint, GoogleAnalytics, Sitefinity or other Content Management Systems (CMS).
  • Familiarity with JavaScript and SQL a plus

Skills

•Strong project leadership skills, analytical/critical thinking skills and detail-oriented.
•Strong self-motivated and team oriented, with the ability to drive initiatives under minimal supervision.
•Ability to take a leading and subject matter expert role in coordination with IT to further enhance our website.
•Excellent written, verbal and interpersonal communication skills.
•A positive attitude; a strong desire to learn; and an ability to work collaboratively with all levels of the organization.
•Must be creative, innovative, and flexible.
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Website Manager • Oldwick, NJ, US

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