Web Marketing Manager III: 25-05128

Primary Skills: Marketing-Expert, Wordpress-Expert, A/B Testing-Intermediate, Conversion rate optimization (CRO)-Expert, Key Performance Indicator (KPI) -Intermediate

Contract Type: W2

Duration:6 months

Location: Plano,TX (Hybrid)

Pay Range: $48 - $52 Per Hour

JOB SUMMARY:

We are seeking a Senior Digital Marketing Strategist with a minimum of 6 years of experience in web or digital marketing, ideally in eCommerce or SaaS domains. The candidate will drive business growth by analyzing digital acquisition performance, creating actionable insights, and optimizing digital customer journeys. The role entails leveraging data and project management skills to lead digital marketing initiatives, enhancing web experiences using HTML, CSS, and Javascript, and fostering a data-driven culture within the organization through effective testing methodologies.

JOB REQUIREMENTS:

• Develop and execute strategies to increase online sales and conversions.
• Optimize landing pages, checkout flows, and user journeys.
• Conduct A/B testing and recommend UX improvements.
• Work with WordPress CMS to manage landing pages and campaign content.
• Make minor HTML, CSS, and JavaScript customizations when needed.
• Collaborate with developers and designers to enhance site performance.
• Monitor campaign performance, web traffic, and conversion rates.
• Use analytics dashboards (Google Analytics, Hotjar, etc.) to gain insights.
• Track KPIs and recommend optimizations based on data.
• Work closely with marketing, product, and development teams to execute digital campaigns.
• Manage multiple projects related to website and campaign optimization.
• Ensure all digital initiatives are completed on time and within scope.

Must have Skills

• 6+ years of experience in digital marketing, E-commerce, or growth marketing.
• Proven experience with CRO, A/B testing, UX, and KPI tracking.
• Strong knowledge of WordPress CMS (Drupal experience also acceptable).
• Basic HTML, CSS, JavaScript skills (not a coding-heavy role).
• Experience with Google Analytics, Hotjar, or similar analytics tools.
• Background in E-commerce or B2B SaaS is highly preferred.
• Ability to manage multiple projects and work with cross-functional teams.

Industry Experience Required:

Prior experience in eCommerce and/or SaaS business environments is highly preferred.

ABOUT AKRAYA

Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)!

Industry Leaders in IT Staffing

As staffing solutions providers for Fortune 100 companies, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires!

Join Akraya Today!

Let us lead you to your dream career and experience the Akraya difference. Browse our open positions and join our team!