Marketing Specialist

VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE, BAND AND YEARBOOK

For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year.

OUR COMMITMENT TO SAFETY

At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants’ physical, emotional, and social development, and promoting an environment free from abuse and misconduct. Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements. Learn more at .

WORK TYPE: Onsite

LOCATION DETAILS: Memphis, TN

TRAVEL REQUIREMENT: Event travel and attendance at staff meetings & trainings is required. Event travel will include overnight stays for events.

HOW YOU WILL MAKE AN IMPACT

We’re seeking a proactive and experienced marketer to lead multi-channel marketing efforts across web, email, social media, and live events. This role is ideal for a hands-on marketer with a strategic mindset, capable of driving campaigns from concept to execution and delivering measurable results. This role will focus on marketing new initiatives like the Pro Cheer League, amplifying new brands, growing fans and launching new products and programs.

WHAT YOU WILL DO

• Develop and lead integrated marketing strategies across digital, social, email, and experiential channels.
• Manage five or more social media accounts, including content planning, community engagement, and performance analysis.
• Plan and deploy audience-segmented email campaigns through Salesforce Marketing Cloud, including automation and reporting.
• Own website content strategy and updates, and analyze performance metrics to optimize user experience and conversion.
• Lead influencer, ambassador, and UGC campaigns in collaboration with athletes, content creators, and fans.
• Partner with creative, sponsorship, and production teams to develop high-impact content and promotional assets.
• Drive awareness and attendance for events through targeted marketing efforts, including digital ticketing, merchandise promotions, and on-site activations.
• Serve as on-site marketing lead at up to six major events annually to ensure brand execution, content capture, and live engagement.

QUALIFICATIONS

KNOWLEDGE/SKILLS/ABILITIES

• Keen analytical and problem-solving skills, with ability to learn new systems and processes quickly
• Ability to work well independently and in collaboration with others
• Ability to multi- task and manage competing priorities
• Experience in Salesforce Marketing Cloud or equivalent email platforms.
• Strong familiarity with productivity tools such as Microsoft Office Suites.
• Proven ability to manage and grow brand presence across major social platforms (Instagram, TikTok, X, Facebook, YouTube).
• Demonstrated success leading influencer campaigns and building UGC programs.
• Strong project management skills with the ability to independently drive multiple workstreams.
• Highly organized, collaborative, and results-driven.
• Willing and able to travel for key events and content gathering at participating gyms.
• Creative thinker with a strong understanding of content strategy and fan engagement.
• Excellent verbal and written communication skills.

EDUCATION/EXPERIENCE

• 3-5 years of marketing experience, preferably in sports, entertainment, or live events.

PHYSICAL REQUIREMENTS

The physical demands that are described as required are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• This job operates in a professional office environment. Largely a sedentary role with some filing requiring the ability to lift files, open filing cabinets and bending or standing on a stool as necessary. Ability to sit or stand for long periods through meetings and while operating office equipment, PC’s, laptop, telephone will be required.
• During events the ability to stand and walk for long periods of time (5 hours plus) is required. The ability to communicate with customers and colleagues using the following but not limited to radio, walkie talkie, text message and email is required. The ability to lift, bend, push, pull and manipulate equipment that is a minimum of 30 lbs. is required.

#LI-PC1

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

JOIN THE BEST TEAM IN SPORT & SPIRIT

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

OUR VALUES

Service - We lead with heart. We champion community.

Passion - We love what we do. It fuels our purpose.

Integrity - We do what we promise. We own our actions and decisions.

Respect - We earn it by giving it. Because everyone deserves it.

Innovation - We never stop striving to be better. For ourselves and our community.

Transparency - We are committed to openness and honesty in everything we do.

OUR BENEFITS

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.