Senior Digital Media Manager

Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can’t wait, let’s shape it together!

REYNOLDS AMERICAN has an exciting opportunity for a Senior Digital Media Manager in Winston Salem, NC

The Senior Manager, Media is responsible to drive strategic media planning excellence across our brands and internal stakeholders. The role is responsible for working closely with our media agency of record and oversee media planning outputs and owning key planning deliverables. This role is highly collaborative, partnering day-to-day with teams across other key internal marketing functions to ensure planning outputs are aligned, strategic, and impactful.

The Senior Manager of Media develops plans for brand equity and growth initiatives to enhances consumer reach to drive awareness and consideration. This role plays a critical part ensuring our brands impact the consumer through our media channels. This candidate will need a comprehensive understanding of online and offline media channels, media execution platforms, regulatory compliance, and agency management.

Your key responsibilities will include:

• Lead the development of high-impact media plans and RFP responses that help drive measurable brand outcomes for the business
• Communicate the strategic direction to media agency partners, ensuring all recommendations align to brand goals, brand safety, and cross-channel media opportunities
• Oversee the clarity of media planning deliverables to our internal stakeholders
• Serve as a point of contact for our brands to our agency, proactively navigating challenges, providing solutions, and maintaining strong partnerships
• Cross-functional aligning internal stakeholders across Insights & Foresights, Performance, and Digital Partnerships to keep planning efforts on track
• Manage our brand partners and media agency to deliver consistent timelines
• Work closely with our event activations team to execute 360-degree fully integrated activation plans
• Partner with legal, regulatory, and finance for compliance standards and business goals.
• Support the delivering of creative assets with brands, creative agencies and our media agency for execution, adhering to all brand safety requirements
• Leverage consumer insights and market trends to inform media planning and optimize performance.
• Monitor and report on KPIs to evaluate effectiveness of our brand’s media planning

What are we looking for?

• You have deep understanding in digital and integrated media planning and understand how to connect upper- funnel strategies to brand goals
• You have knowledge across all offline and online media channels and their part in the consumer journey
• You’re confident owning media planning responses and strategic recommendations and can manage large projects/processes with limited oversight from manager
• You thrive in a collaborative, in-office environment and work well across other Marketing teams
• You’re a trusted internal partner who communicates clearly and can navigate a fast-paced environment
• You stay organized while managing shifting priorities, brand workload, and tight timelines
• You work with internal strategist coaching them on how media planning plays a role with other D2C touchpoints and can delegate work to the media agency with clear direction
• You can problem solve and navigate a fast-paced environment
• College Degree preferred and a 5+ years of experience with online advertising or digital media
• Experience with a variety of media platforms (programmatic, direct partnerships, vendors)
• Understanding of online ad campaign metrics and analysis, online advertising industry trends, technologies, and pricing models (CPM, CPC)
• Very strong skills in working with Excel and PowerPoint

WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

BELONGING, ACHIEVING, TOGETHER

Collaboration and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues is what makes us stronger and best prepared to meet our business goals.

SALARY AND BENEFITS OVERVIEW

Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

• 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent Company contributes an additional three percent to 401(k) whether employee participates or not
• Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)
• Health Savings Account start-up contribution for employees who elect the high deductible health plan
• Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year
• Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents
• Company paid life insurance of 1x annual base pay ($50,000 minimum)
• Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)
• Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance
• Tuition reimbursement and student loan support
• Dependent Scholarship Programs
• Free confidential personal financial counselling service
• On-site health centers and 24/7 fitness centers at certain company locations
• A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
• Health-care concierge service
• Volunteer service opportunities
• Extensive training opportunities
• Company vehicle for eligible employees
• Mobile phone allowance for eligible employees
• Paid Leave:Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)). Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion) Paid Parental Leave + temporary reduced work schedule opportunityFuneral LeaveShort-Term Disability LeaveLong-Term Disability Leave Jury Duty LeaveMilitary LeaveReleased Time for Children’s EducationCommunity Outreach LeaveOther paid leave benefits, as required by state or local law
• Your journey with us is not limited by boundaries; it is propelled by your aspirations. Join us at Reynolds American and become a part of an environment that thrives on internal advancement, where your career progression is not just a statement – it is a reality, we are eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You will have access to online learning platforms and personalized growth programs to nurture your leadership skills.
• We prioritize continuous improvement within a transformative environment, preparing for ongoing changes.

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!