VP of Brand Marketing and Communications

Overview

MB2 Dental, a first-of-its-kind Dental Partnership Organization (DPO) founded in 2007 and based in Carrollton, TX, is actively hiring for a VP of Brand Marketing position.

MB2 proudly collaborates with more than 600 Dentist Owners and supports over 650 practices across 39 states. Under the visionary leadership of our CEO, Dr. V, you find a fulfilling career within the MB2 family right from the start. Join us today and discover why MB2 is widely recognized as an exceptional workplace that fosters professional growth and an unparalleled sense of community.

The VP of Brand Marketing and Communications will lead the team responsible for developing, implementing, and advancing our brand's strategy, experience, voice, campaigns, and capabilities. This role requires a digitally savvy brand leader who will identify campaign insights to create stories that engage with our community and elevate MB2’s mission, brand, and partnership opportunities.

Who you are:

• You must thrive in a fast growing, fast-paced, high pressure, growth environment. You gain energy from the opportunity to be part of a fast-growing and entrepreneurial business.
• You possess a unique combination of skills as both a strategist and a storyteller, with a proven track record of success in building awareness and driving action. You have a positive reputation for leading brand strategy, developing innovative problem-solving approaches, inspiring, and influencing your team and cross-functional teams, and collaborating with executives.
• As someone with an entrepreneurial and founder mindset, you are a resourceful self-starter who is willing to take on tasks outside of your role. You have a strong work ethic and are adaptable to change.
• You are detail-oriented, with the ability to manage multiple tasks concurrently while excelling in high-pressure situations

Responsibilities:

• Extract actionable insights from market research, business, and campaign performance data to understand the needs of the guest, the opportunities in the business, and in marketing effectiveness.
• Oversee lead generation across all marketing channels including paid media, email, direct mail, social media, conferences, paid search, and more.
• Collaborate with doctors and gather their feedback to help create new marketing strategy
• Set measurable marketing performance goals, KPIs, and learning plans, and track performance, applying learnings to future work.
• Be a steward of our brands, ensuring all channels execute content in alignment with brand vision and standards.
• Effectively manage relationships with external marketing agencies, working collaboratively to deliver compelling results.
• Establish collaborative relationships within the marketing organization and with cross-functional leaders across multiple departments.

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