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Media Strategist and Buyer
Media Strategist and BuyerBlueprint Creative Group • Boston, MA, US
Media Strategist and Buyer

Media Strategist and Buyer

Blueprint Creative Group • Boston, MA, US
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About Us:

  • Blueprint Creative Group is a strategic communications agency supporting state, local, and federal government agencies with enterprise-wide communications, public affairs, and program management.

Position Overview:

  • The Media Strategist and Buyer designs and executes an annual media plan that achieves equitable reach across priority populations.
  • This role ensures that all placements are cost-effective, measurable, and culturally targeted.

Key Responsibilities:

  • Develop and manage the annual paid media strategy and budget in coordination with client and internal teams.
  • Create innovative media buys using a mix of traditional, digital, programmatic, and community-based platforms.
  • Ensure equitable reach for Black, Latino, Asian, immigrant, and rural communities.
  • Negotiate vendor contracts, oversee placement schedules, and track KPIs such as reach, frequency, and engagement.
  • Partner with the Data Analyst to monitor media performance and refine buys based on RCT and evaluation data.
  • Collaborate with the Creative Director to ensure consistent and resonant message delivery across all media.
  • Provide monthly media performance reports with actionable insights.

Qualifications:

  • Bachelor’s degree in marketing, media planning, or analytics. 7+ years in media strategy and buying, preferably in public sector or health awareness campaigns.
  • Deep understanding of equitable media planning and multicultural engagement.
  • Experience with Google Ads, Meta Ads, OTT, and community-based media buying.
  • This position is Remote/Telecommute job.
  • Massachusetts residence is a plus. Powered by JazzHR
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Media Strategist and Buyer • Boston, MA, US

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