Demand Generation, Sr Manager

Who we are:

Singular’s next-gen attribution and analytics power marketers to grow faster by uncovering accurate, granular, and timely performance insights. World-class teams from brands like WB Games, Twitter, Lyft, Rovio, Airbnb, Activision, Uber, Homa Games, Rocket Money, Electronic Arts, Doordash, LinkedIn, and more use Singular to make smarter user acquisition decisions and analyze the impact of every ad dollar with full-funnel marketing analytics, best-in-class ad fraud prevention, and automatic loading directly into BI tools. Singular is backed by Norwest Venture Partners, General Catalyst, Thomvest Ventures, Method Capital, Translink Capital, DCM, and Telstra Ventures. Visit www.singular.net to learn more.

Who you are:

The successful candidate is a data-driven marketer with expertise in digital marketing, ABM, event marketing, operations, and analysis. You bring a rare mix of strategic, big-picture thinking and flawless, hands-on execution. You love collaborating with a team and aligning with sales to develop innovative and effective programs that achieve lofty yet realistic goals. You inspire everyone around you with your can-do attitude, hard work, and scrappy determination. And your colleagues know they can depend on you to prioritize teamwork and results over ego. Is this you? If so, read on!

What you’ll do:

As Singular’s Sr. Manager, Demand Generation , you’ll create repeatable, predictable programs from concept to execution to optimization for each stage of the customer lifecycle (awareness, acquisition, conversion to first meeting, pipeline creation, and close/won) through campaigns that scale across channels.

Key responsibilities:

• Build and scale a differentiated growth strategy from the ground up, utilizing a portfolio of marketing channels, including digital campaigns and events that drive pipeline and revenue at all stages of the customer lifecycle
• As part of the overall growth plan, develop an ABM strategy surrounding key accounts in partnership with sales, maximizing brand awareness and motivating targets to take action.
• Drive cross-functional alignment across sales, product marketing, content, design, and operations; align growth initiatives with business goals, ensuring a seamless customer journey and maximizing account engagement and conversions.
• Collaborate with the content team to develop compelling, personalized content and messaging that resonates with target accounts and addresses their unique pain points and needs.
• Document, optimize, and own the lead-to-sales process to ensure that leads are handed off to sales based on lead score and followed up in line with agreed-upon SLAs and enablement materials.
• Monitor, analyze, and report on campaign performance, using metrics such as engagement, lead generation, pipeline contribution, and ROI by channel to inform strategy and optimize future initiatives. Communicate results with actionable insights weekly to key stakeholders.
• Develop rigor around testing, optimization, and forecasting to ensure marketing efforts lead to predictable business outcomes and continuous improvement over baselines.
• Manage a budget that meets company goals for growth while monitoring spend for optimal ROI
• In partnership with RevOps, evaluate and evolve the marketing tech stack to improve reporting, targeting, and campaign capabilities while matching the company's growth stage; prioritize database health and growth as the foundation for effective marketing.
• Identify and manage external vendors to round out the demand generation function and ensure required resources are utilized and optimized.

What you’ll bring:

• 5-10 years of experience in digital marketing, integrated marketing, and marketing operations, including two years as an ABM practitioner
• A strong understanding and set of tools and tactics to address programs with an account-based lens
• Hands-on mastery of Hubspot, along with proficiency in Salesforce
• Obsessive organization - you master managing multiple projects and building work back schedules and Gantt charts.
• Excellent analytical skills to interpret performance data, generate insights, and translate them into strategy
• Strong communication and teamwork skills, with the ability to educate and influence others using in-depth data as well as your insights
• Growth mindset, thriving on challenges and opportunities in a fast-paced startup environment
• A strong bias toward action, testing, learning, iterating
• Ability to manage conflicting priorities and remain open and flexible in times of uncertainty
• Tenacious problem-solving skills; uses innate curiosity and strong intellect to overcome any challenge
• Strategic thinking ladders up activities and programs to higher-level business goals