Market Research Analyst (Exempt)

POSITION: Market Research Analyst (Exempt)

HSU JOB FAMILY CLASSIFICATION: Institutional Research I

DEPARTMENT: Institutional Research

SUPERVISOR TITLE: Associate Provost

FLSA STATUS: Exempt

EXEMPTION: Professional Exemption

LOCATION: HSU Campus, Abilene, Texas

TARGET HIRE DATE: As Soon As Possible

HSU CHRISTIAN STANDARD REQUIREMENT FOR EMPLOYMENT –Candidate mustprofess a Christian Faith, maintain membership in a local congregation, and respect the values and distinctives central to the historically Baptist values of HSU as reflected in the University’s Statement of Faith.

CONTACT INFORMATION: Human Resources 325-670-1259 or

SUMMARY/SCOPE:

Reporting to the Associate Provost, the Market Research Analyst designs and implements statistical and analytical models to support the functions of the Office of Institutional Research and provides consultative support to external offices gained from quantitative and qualitative analysis. He or she works as a member of the Institutional Research team to provide data and information that supports decision-making and continuous institutional improvement.

HSU JOB FAMILY CLASSIFICATION INCLUDES THE FOLLOWING:

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Assist to research and gather data from internal and external databases to survey students and others, and to analyze and assemble data in user-friendly formats.

Using R, SQL, Business Intelligence Tools, & Microsoft Office Excel including pivot tables, vlookups, visualizations, & power pivot/power query, the person will develop, implement, & revise advanced statistical & analytical models to facilitate productivity, efficiency, & student body success. Organize findings for presentation to university’s faculty, staff & trustees. Coordinate development of policies & procedures to support marketing research practices for institutions of higher education.

SUPERVISORY RESPONSIBILITIES:

There are no supervisory responsibilities for this position.

COMPETENCIES: This is your opportunity to demonstrate how your education and/or experience in your current or previous job relates to each function of this position.

Interview decisions are partially based on this information.

On a separate sheet of paper, write a paragraph for each competency listed below describing your background and qualifications in each area.

To perform the job successfully, an individual should demonstrate the following competencies.

Analytical - Synthesizes complex or diverse information; collects and researches data; uses intuition and experience to complement data; designs workflows and procedures.

Communications - Expresses ideas and thoughts verbally; expresses ideas and thoughts in written form; exhibits good listening and comprehension; keeps others adequately informed; selects and uses appropriate communication methods.

Quality Management - Looks for ways to improve and promote quality; demonstrates accuracy and thoroughness.

Ethics - Treats people with respect; keeps commitments; inspires the trust of others; works with integrity and principles; upholds organizational values.

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

KNOWLEDGE, SKILLS, & ABILITIES (Language, Mathematical, Reasoning and Computer Skills):

LANGUAGE SKILLS: Ability to read and comprehend simple instructions, short correspondence, and memos. Ability to write simple correspondence. Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization.

MATHEMATICAL SKILLS: Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.

REASONING ABILITY: Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

COMPUTER SKILLS: To perform this job successfully, an individual should have knowledge of Word Processing software; Spreadsheet software; Project Management software; Payroll systems; Order processing systems; Internet software and Contact Management systems.

EDUCATION/EXPERIENCE:

Bachelor’s degree from a regionally accredited or a nationally recognized in business administration, market research, economics, finance, management, statistics, or related degree required; plus 1 year of experience (preferred); OR, alternatively, 2 or more years’ experience as market research analyst for post-secondary educational institutions using R, SQL, Microsoft Office Excel, or similar statistical & analytical software.

CERTIFICATES, LICENSES, REGISTRATIONS:

None are required for this position at this time.

PHYSICAL REQUIREMENTS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is occasionally required to stand and walk.

The employee must occasionally lift and/or move up to 25 pounds.

Specific vision abilities required by this job include close vision, color vision and ability to adjust focus.

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is occasionally exposed to outside weather conditions.

The noise level in the work environment is usually quiet.