Digital Marketing Specialist

BHI Energy is seeking a Digital Marketing Specialist for a long term contract assignment. As part of the B2B Digital Experience team you will work closely with B2B partners managing and delivering our HubSpot email marketing initiatives. Summary: This role has client-facing responsibilities including but not limited to technical consulting for lead generation, and email development, prospect journey, campaign workflows, data management, testing, client training and analytics reporting. - Execute multiple digital marketing campaigns using HubSpot creating campaign workflows- Collaborate and work with UX specialists, designers, project managers, QA specialists, and marketing consultants to ensure the delivery of highly effective email products to our partners- Utilize strong attention to detail to create and optimize quality email projects based on best practices, web (ADA) and email (CAN-SPAN) compliance as well as internal development process standards and platform governance- Give realistic estimates of work and deliver on those timelines- Proactively identify, troubleshoot, and address issues as they arise- Responsible for the improvement, governance, and maintenance of HubSpot processes by proactively gathering input from internal and external stakeholders and providing feedback and suggestions to management- Maintain the drive to be passionate about delivering a customer experience that exceeds expectations- Actively identify process improvement opportunities Required Qualifications/Education/Education: Education: 's degree in related field (Journalism, Communication, Marketing, Liberal Arts, Public Relations, Advertising, etc.) Must have at least 4+ years of experience. - Experience in lead management systems (LMS), content management systems (CMS). Marketing Systems (Email) and CRMs (Salesforce)- Expert in HubSpot Marketing- Expert managing and creating digital marketing campaigns; email campaigns workflows, reporting dashboards.- Deep knowledge of the email channel and digital analytics best practices- Passion for digital marketing with understanding of HTML, CSS and other Adobe CS- Certified HubSpot Inbound a plus- Have strong communication skills, excellent attention to detail, be well-organized and able to handle multiple projects simultaneously with a tenacious belief in hitting deadlines and meeting commitments.- Demonstrate analytical thinking and independent management skills- Proficiency in blogging platforms and/or content management skills