Talent.com
Dentsu Creative (MKTG)
Brand Educator: Rochester, MNDentsu Creative (MKTG) • Rochester, Minnesota, United States
Brand Educator: Rochester, MN

Brand Educator: Rochester, MN

Dentsu Creative (MKTG) • Rochester, Minnesota, United States
23 days ago
Job type
  • Full-time
Job description

POSITION OVERVIEW:

MKTG Brand Educators (BE) are Diageo brand enthusiasts that educate consumers on Diageo Brands during on, off, and experiential special events. They must be able to deliver a unique sampling experience, and help consumers make informed brand decisions. They are expected to interact and actively engage consumers at the point of purchase and experience, with the end goal of reinforcing and/or increasing brand awareness. The BE embodies the Diageo brand they represent and humanizes the brand as a result. They build consumer trust by providing product knowledge and education.

BEs have a wide range of job responsibilities related to engaging consumers to recognize, prefer and purchase our client brands. For this reason, MKTG hires personable, friendly, and professional Brand Educators. In addition to participating in promotional events when selected, BEs are expected to complete regular online trainings regarding our client brands. BEs must have the ability to immerse themselves in order to obtain an extensive level of knowledge including Category, Product Distillation/Production and Brand with the ability to pass exams testing said knowledge. BEs must be able to successfully showcase their knowledge and ability to engage by showcasing a “Final” two to three minute presentation, in order to represent Diageo brands at events.

This position is an Occasional Employment Position. Being hired as a Brand Educator does not guarantee that the employee will be assigned to any particular quantity of assignments. Brand Educator must sign-off on all required forms and must adhere to all MKTG Policies & Procedures and the NA Diageo Marketing Code.

PRIMARY RESPONSIBILITIES:

  • Actively engage and educate consumers at the point of experience, purchase and consumption
  • Humanize the brands and build trust of consumers through education
  • Lead consumers through a sampling journey of featured product(s) (where legal and within local legal limitations and as per policy)
  • Regularly complete digital training for market brand and programs as directed
  • Adapt to tech platforms to receive and input information necessary to represent the Diageo brands
  • Arrive to events on time, in appropriate attire as specified by market team, and be prepared to execute promotions as outlined in program standards
  • Distribute Diageo premiums to consumers
  • Follow Responsible Server Guidelines and report Guideline violations
  • Pre-merchandise accounts with Diageo point-of-sale (POS)
  • Pay for bar spend or product via company issued debit card
  • Pick up or accept delivery of promotional materials from Event Team
  • Ensure proper care and return of company property (i.e. – uniforms, event materials)
  • Complete post-event recap (ERF) in MKTG reporting website
  • Take digital event photos and contribute to markets social media account
  • Understand how Diageo brand differs from competitors and report on competitive activity in market
  • Maintain appropriate appearance for consumer engagement
  • Follow company policy and procedures

    REQUIRED SKILLS & EXPERIENCE:

  • Outgoing Brand Knowledge and Personification of the Brand – BE must complete training in order to understand what the brand/program represents, stands for and how it differs from other brands. BE must be able to translate brand information to consumers in a relatable manner.
  • Engaging - BE must be outgoing, personable and courteous with consumers and approach them with a friendly and helpful attitude, with the goal to build trust in the brand.
  • Reliable – BE must always arrive to events ready to start on time, and must work until event end

    Physical and Other Requirements

  • Able to stand/walk for extended periods of time
  • Able to carry heavy trays, boxes, objects
  • Able to maintain a pleasant disposition under stress
  • Satisfy consumer appeal and client marketing requirements
  • Approachable and able to engage consumers
Create a job alert for this search

Brand Educator: Rochester, MN • Rochester, Minnesota, United States

Similar jobs

Director of Nursing (DON) - Full-Time Day/Evening

Williams Bay Health ServicesRochester, MN, United States
Full-time +1

LI-MS1Director of Nursing DONRegistered Nurse RNWhitewater Health Services is considered a leading provider of skilled nursing and rehabilitation in your community.As a member of the North Shore He... Show more

 • Promoted

Community Ed Building Supervisor

Minnesota Service CooperativesRochester, MN, United States
Part-time

Work Schedule: Part-time evenings and weekends - as needed throughout the year.Start Date: As Soon As Possible.Hour, per Local 70 Union Contract.High school graduate or equivalent.Ability to work a... Show more

 • Promoted

Marketing - Healthcare Marketing

Pride HealthRochester, MN, United States
Full-time

Marketing - Healthcare Marketing.Pride-Health offers eligible employees comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical il... Show more

 • Promoted

Director of Worship Arts - Christ Community Church, Rochester, MN

The Christian and Missionary AllianceRochester, MN, United States
Full-time

Christ Community Church in Rochester, Minnesota is seeking a genuine, humble, passionate leader for the worship ministries of our church.The primary goal of the Director of Worship & Arts (DWA) is ... Show more

 • Promoted

Rochester Minnesota Area

The Curare GroupRochester, MN, United States
Full-time

Wisconsin medical center is seeking a BE/BC Anesthesiologist to join their growing practice.The right candidate will enjoy a busy practice, provide direction to CRNAs, and self perform general/regi... Show more

 • Promoted

Rehab Director

Blue Stone TherapySpring Valley, MN, United States
Full-time

Rehab Director - Spring Valley, MN.Blue Stone Therapy is proud to be certified as a Great Place to Work.Since 2009, Blue Stone Therapy has partnered with skilled nursing and senior living communiti... Show more

 • Promoted

Medical Device Sales - Rochester, MN

Medsurg Sales StaffingRochester, MN, United States
Full-time

DescriptionExcellent territory open due to expension.Company offers great experiences and ability to learn.Sell exciting technology that involves taking cells from the patient regenerating them and... Show more

 • Promoted

ARD Facilitator

Everman Independent School DistrictRochester, MN, United States
Full-time

The purpose of this position is to work with district and campus leaders to coordinate the IEP process on the assigned campus, including scheduling, providing notices to parents of ARD, ensuring th... Show more

 • Promoted

Nutrition Educator

TradeJobsWorkForce55906 Rochester, MN, US
Full-time

Nutrition Education Job Duties: Teaches nutrition by developing, implementing, and marketing nutrition... Show more

 • Promoted

Retail General Manager Rochester MN

Office DepotRochester, MN, United States
Full-time

At Office Depot Office Max, every leader is responsible for growing total sales and services within the location.The General Manager has ownership and is responsible for achieving results for Sales... Show more

 • Promoted

Financial Advisor - Rochester MN

Thrivent Financial for LutheransRochester, MN, United States
Full-time

Make an impact providing expert financial advice with heart.Thrivent is a different kind of financial services firm, one that puts generosity at the center of saving and investing.Here, you'll make... Show more

 • Promoted

Outside Sales Representative

Legacy Concrete CoatingsRochester, MN, United States
Full-time

Outside Sales Rep - Legacy Concrete Coatings / Rochester MN Sell the American Dream -- one garage floor at a time.Got a knack for talking to people, closing deals, and making things happen? Perfect... Show more

 • Promoted

Early Childhood Manager in Training

New Horizon AcademyRochester, MN, United States
Full-time

Early Childhood Manager Training Program.This opportunity is available to all areas of the Rochester metro area.New Horizon Academy is a leader in Early Childhood Development profession.We have ove... Show more

 • Promoted

Paid Volunteer Opportunity for Rochester Seniors

Lutheran Social Service of MNRochester, MN, United States
Full-time

LSS Senior Companions are volunteers, 55 or over, who are trained by Lutheran Social Service of MN to support older adults in their community.Companions provide dependable transportation to activit... Show more

 • Promoted

Branch Lead - Lake City

First Alliance Credit UnionLake City, MN, United States
Full-time

First Alliance Credit Union is seeking a Branch Lead to serve as the primary onsite leader for the branch while continuing to build member relationships, originate loans, and drive performance.This... Show more

 • Promoted

Retail District Manager - Rochester

Minnesota Cannabis ServicesRochester, MN, United States
Full-time

Retail District Manager - Rochester.MN Cannabis Services is a fast-growing cannabis company at the ground floor of one of the most exciting emerging industries in Minnesota.We're building something... Show more

 • Promoted

Assistant Manager - Rochester South

Discount TireRochester, MN, United States
Full-time

At Discount Tire, we change more than tires.As an Assistant Store Manager, you'll lead and mentor a team, keep our customers safe, and build a career and life that you love.We are a people-first te... Show more

 • Promoted

Director of Nutrition - SNF

FairviewLake City, MN, United States
Full-time

The Director of Nutrition is an exciting opportunity for an experienced culinary leader to oversee nutrition services at Lake City Care Center.Lake City Care Center in beautiful Southeast Minnesota... Show more

 • Promoted

Retail Manager

Savers / Value VillageRochester, MN, US
$17.67 hourly
Full-time

Geographic & job eligibility rules may apply.Comprehensive coverage (medical/dental/vision) at a reasonable cost .Specialized health programs – Improve wellness (quit smoking, counseling, diabetes ... Show more

Logic of English is hiring: Publishing Manager - Remote in Rochester

Logic of EnglishRochester, MN, United States
Remote
Full-time

Logic of English is a growing educational publisher.We are looking for a Publishing Manager to develop new processes and grow a Publishing Team as we expand our product selection.The Publishing Man... Show more