Talent.com
OptiSigns Inc.
Product Marketing Content SpecialistOptiSigns Inc. • Houston, TX, US
Product Marketing Content Specialist

Product Marketing Content Specialist

OptiSigns Inc. • Houston, TX, US
30+ days ago
Salary
$50,000.00–$60,000.00 yearly
Job type
  • Full-time
  • Quick Apply
Job description

Company Overview
OptiSigns is a Houston-based technology company founded in 2015, trusted by over 22,000 customers worldwide. We’re passionate about innovation, customer success, and leveraging AI-driven capabilities on our cloud and mobile platform. Our mission is to make digital signage easy and powerful for everyone—no matter the industry.

The Role: Product Marketing Content Specialist
We’re looking for a creative, tech-savvy Product Marketing Content Specialist to join our fast-growing team. In this role, you will combine your strong writing skills with strategic marketing insights to create compelling content that showcases our digital signage solutions across multiple platforms.

Key Responsibilities

  • Product Mastery: Become an expert in OptiSigns’ products, staying updated on new features, integrations, and industry trends.
  • Customer & Industry Research: Develop an in-depth understanding of our target markets, customers, and competitors to inform marketing strategies.
  • Content Creation: Write and produce various marketing materials, including web pages, ad copy, blog articles, social media posts, white papers, and tradeshow collateral.
  • Collaboration: Work closely with sales, product, and engineering teams to develop product messaging and promotional campaigns.
  • Campaign Support: Coordinate with the broader marketing team to align content with campaign goals, track performance, and optimize results.
  • Brand Consistency: Ensure all content maintains a cohesive brand voice and style.
  • Tradeshow & Event Support: Help plan, coordinate, and attend tradeshows and conferences; oversee booth setup and tear-down, including the ability to lift up to 50 lbs.
  • Project Management: Manage multiple projects simultaneously, meeting deadlines and prioritizing tasks effectively.
  • Marketing Analytics: Track key performance metrics (e.g., engagement, conversions) and present insights for continuous improvement.
  • Community Engagement: Monitor relevant forums, social media channels, and industry events to identify opportunities to showcase our products and thought leadership.

Requirements

  • Experience: 2-3+ years of experience in marketing, communications, or related roles, preferably in a tech environment.
  • Writing & Communication: Proven ability to produce clear, persuasive marketing materials.
  • Analytical & Critical Thinking: Strong research and problem-solving skills, with an eye for market trends and data-driven insights.
  • Tech Savvy: Comfortable learning new software tools; familiarity with marketing, data analysis tools, AI-based technology.
  • Organizational Skills: Highly organized with the ability to manage multiple projects and deadlines.
  • Trade Show Flexibility: Willingness to travel up to once per month for tradeshows; ability to lift up to 50 lbs for setup.
  • Collaboration: Strong interpersonal skills with the ability to work cross-functionally.
  • Creativity & Initiative: Eagerness to propose fresh ideas, experiment with new content formats, and pivot strategies as needed.
  • Preferred Tools: Familiarity with content management systems, marketing automation tools, and design platforms (e.g., HubSpot, Canva, etc.) is a plus.

Benefits

Why Join OptiSigns?

  • Career Growth: Thrive in a fast-paced, innovative culture offering ample room for professional development.
  • Team Environment: Collaborate with passionate colleagues who value creativity, customer focus, and continuous improvement.
  • Competitive Benefits: Dental, health, and vision insurance, flexible scheduling, paid time off, and more.

If you’re passionate about creating high-impact marketing content and want to help shape the future of digital signage, we’d love to hear from you!

Apply today and join us on our mission to revolutionize how businesses communicate through screens.

Create a job alert for this search

Product Marketing Content Specialist • Houston, TX, US

Similar jobs

Marketing Specialist

USA Industries, LLCSouth Houston, TX, United States
Full-time

USAI) is an ISO 9001:2015 certified, American manufacturer.USAI exists to rapidly deliver essential products and innovative solutions to its customers.The company specializes in the design, product... Show more

 • Promoted

Digital Content Specialist

Rice UniversityHouston, TX, United States
Full-time

The Digital Content Specialist serves as a key contributor to Rice's Development and Alumni Relations division, responsible for developing, managing, and optimizing digital content across email and... Show more

 • Promoted

Senior Marketing Specialist - Account Based Marketing - North America

Wolters KluwerHouston, TX, United States
Full-time

North America ABM Marketing Manager.Enablon, a Wolters Kluwer business, is the world's leading provider of ESG, Sustainability, EHS and Operational Risk Management Software.Enablon offers the most ... Show more

 • Promoted

Houston -Sr Digital Marketing Specialist

adams limitlessHouston, TX, United States
Full-time

Senior Digital Marketing Specialist.Location: Houston, Texas (In Office) Hours: Monday to Friday Reporting To: Regional Marketing Manager Compensation: $65,000 to $70,000 Base + Benefits Industry: ... Show more

 • Promoted

Marketing Operations Program Specialist

DLA PiperHouston, TX, United States
Full-time

Marketing Operations Program Specialist.DLA Piper is, at its core, bold, exceptional, collaborative and supportive.Our people are the backbone, heart and soul of our firm.Wherever you are in your p... Show more

 • Promoted

Advertising Compliance Specialist

Corebridge FinancialHouston, TX, United States
Full-time

Compliance Analyst, Marketing & Advertising Review.At Corebridge Financial, we believe action is everything.That's why every day we partner with financial professionals and institutions to make it ... Show more

 • Promoted

Content Manager - Remote

TradeJobsWorkForce77231 Houston, TX, US
Remote
Full-time

Content Manager Job Duties: Manages all content creation, revision, and retention across multiple ... Show more

 • Promoted

Digital Marketing Specialist

Priority PowerHouston, TX, United States
Full-time

Priority Power is seeking a highly motivated Digital Marketing Specialist to execute and optimize digital marketing programs that generate qualified leads, strengthen brand awareness, and support b... Show more

 • Promoted

Organic Content Lead (Short-Form Video & Social)

Do AmoreHouston, TX, United States
Full-time

Most brands treat organic social as a nice-to-have and buy their growth with ads.But we believe Do Amore is one of the rare brands where organic can be a real growth channel, and we're hiring one p... Show more

 • Promoted

Marketing Specialist

TradeJobsWorkforce77206 Houston, TX, US
Full-time

Marketing Specialist Job Duties: Develops marketing strategy by studying economic indicators, tracking... Show more

 • Promoted

Marketing Coordinator

TradeJobsWorkForce77217 Houston, TX, US
Full-time

Marketing Coordinator Job Duties: Markets products by developing and implementing marketing and advertisin... Show more

 • Promoted

Marketing Analyst

TradeJobsWorkforce77029 Jacinto City, TX, US
Full-time

Essential Duties and Responsibilities Collaborate with Finance, Sales and Operations departments to forecast product revenues Develop and implement marketing plans for new and existing products Ma... Show more

 • Promoted

Senior Marketing & Proposals Specialist

FluorHouston, TX, United States
Full-time

Fluor Proposal Development Specialist.At Fluor, we are proud to design and build projects and careers.We are committed to fostering a welcoming and collaborative work environment that encourages bi... Show more

 • Promoted

Marketing Specialist

Prelude FertilityHouston, TX, United States
Full-time

Marketing SpecialistThe Marketing Specialist will be responsible for coordinating and executing marketing activities within Houston, TX to support Aspire HFI's business goals.This role requires a s... Show more

 • Promoted

Proposal Specialist I - Marketing

BinkleyBarfield DCCMHouston, TX, United States
Full-time

Are you interested in a career in the fun, exciting, yet stable field of civil engineering? DCCM takes pride in our exceptional staff and considers our team critical to the company's success.Provid... Show more

 • Promoted

Marketing Specialist

TradeJobsWorkForce77021 Houston, TX, US
Full-time

Marketing Specialist Job Duties: Develops marketing strategy by studying economic indicators, trackin... Show more

 • Promoted

PPC Specialist

TradeJobsWorkForce77015 Cloverleaf, TX, US
Full-time

PPC Specialist Job Duties: Meet client goals through end-to-end paid media initiatives Pla... Show more

 • Promoted

Senior Marketing Specialists

Prima Strategic Group IncHouston, TX, United States
Full-time

Digital Marketing & Strategy Manager.We are seeking a dynamic and results-driven Digital Marketing & Strategy Manager to lead the development and execution of data-driven marketing initiatives that... Show more

 • Promoted

Promotional Marketing Specialist

Alphabe InsightHouston, TX, United States
Full-time

Promotional Marketing Specialist.At Next Comms Talk, we specialize in innovative communication strategies that connect people, businesses, and communities.Our mission is to transform the way organi... Show more

 • Promoted

Marketing Specialist

Goodwill HoustonHouston, TX, United States
Full-time

Marketing SpecialistSupports and implements marketing initiatives that enhance brand awareness, increase engagement, and align with organizational goals.Plays a key role in campaign execution, cont... Show more