Full Stack Marketer Remote Job Duties: • Your goal will be to develop and implement the most profitable strategies to position and promote SmarterQueue. You will not have a team at this stage to execute on your vision. You must be a high level strategist and a DOER! • Lead and implement the full marketing strategy for SmarterQueue (SaaS product marketing, growth hacking etc). • Lead the operation of the SmarterQueue website and content with an emphasis on increasing conversion. • Establish the marketing budget and track return on investment. • Create marketing automations and achieve lead generation targets. • Optimise and improve user acquisition strategies, including top, mid and bottom of funnel content marketing, paid, SEO and webinars. • Create and constantly improve processes that drive and optimise marketing and lead generation productivity. • Perform A/B tests, surveys, experiments, to optimise performance of landing pages, ads, onboarding, and product functionality. • Know all the technical details of SmarterQueue, and translate them into benefits for the user. • Get a deep understanding of our customer personas, and their user needs. • Showcase SmarterQueue benefits as solutions to needs - targeted to specific niches, as well as generic messaging for all audiences. • Create compelling marketing/sales copy and imagery to showcase SmarterQueue's value, and increase the market's perception of our value. • Understand and document the buyer journey process. Then, drive changes to processes based on your learnings. • Assess the effectiveness of marketing efforts and report to senior management. • Work closely with other functions to ensure your strategic vision is aligned. • Act as a SmarterQueue evangelist.
Full Stack Marketer - Remote • 22219 Arlington, VA, US
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