Sr Advisor - Email and SMS Marketing Enablement (Memphis, TN or Remote in USA)

Description

Are you a digital marketing leader with deep expertise in Salesforce Marketing Cloud and a passion for driving innovation across email and SMS channels?

Join our team as aSenior Advisor, Email & SMS Marketing Enablement, where you’ll lead the business in enterprise-level initiatives that transform how we engage audiences through personalized, data-driven marketing.

As a Senior Advisor, you will be the strategic and business-side technical lead for email and SMS marketing enablement, responsible for identifying and translating complex business goals to technical teams responsible for delivering scalable, technology-powered solutions. You’ll spearhead net-new initiatives, optimize audience engagement, and ensure compliance with evolving data privacy standards—all while collaborating across teams to deliver seamless, high-impact campaigns.

Key Responsibilities

Strategic Campaign Enablement

• Design and execute sophisticated email and SMS marketing journeys using Salesforce Marketing Cloud Engagement and Data Cloud.
• Lead segmentation, automation, and personalization strategies aligned with business objectives.

Data Management & Audience Strategy

• Develop advanced data management plans to support personalized marketing, including segmentation automations, reporting frameworks, and performance insights.
• Activate audience strategies using Salesforce Data Cloud to drive precision targeting at scale.

Compliance & Deliverability Leadership

• Champion consent and preference management initiatives, ensuring compliance with TCPA, CAN-SPAM, and other regulations.
• Implement data hygiene practices and monitor sender reputation using tools like Validity.

Cross-Functional Collaboration

• Serve as a key stakeholder in enterprise initiatives, partnering with Product, IT, and Performance Marketing teams to align marketing solutions with business goals.
• Enable cross-channel testing strategies that drive insights and optimize campaign performance.

Technology Adoption & Team Enablement

• Lead the adoption of new features and technologies across the email/SMS marketing stack.
• Provide guidance and input to technical team responsible for operationalizing new technologies.

Roadmap Development

• Collaborate with leadership to help shape the Email & SMS Marketing Enablement roadmap, identifying strategic use cases and innovation opportunities.
• Assists with defining and measuring the operational success metrics for the delivery of new technologies.

What You Bring

• Expertise in Salesforce Marketing Cloud Engagement, including Journey Builder, Automation Studio, Contact Builder, Content Builder, Mobile Studio, and Einstein features.
• Advanced knowledge of Salesforce Data Cloud, with experience designing and activating audience segmentation strategies.
• Strong understanding of email/SMS marketing best practices, including deliverability optimization, compliance, and data hygiene.
• Technical proficiencyin HTML, CSS, SQL, AMPscript, and JSON; experience with API integrations for cross-platform automation.
• Analytical skillsusing tools like Adobe Analytics and Tableau to interpret KPIs and optimize performance.
• Certifications: Salesforce Marketing Cloud Email Specialist (required); Salesforce Marketing Cloud Consultant (preferred).
• Experience: 6+ years in enterprise or agency roles focused on email/SMS marketing strategy, operations, or platform engineering.

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Benefits & Perks

• Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)
• 401K Retirement Plan with 7% Employer Contribution
• Exceptional Paid Time Off
• Maternity / Paternity Leave
• Infertility Treatment Program
• Adoption Assistance
• Education Assistance
• Enterprise Learning and Development

ALSAC is an equal employment opportunity employer.

ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.

No Search Firms:

ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email, the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.