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CIPPlanner Corporation
Director of Growth & MarketingCIPPlanner Corporation • New York, NY, US
Director of Growth & Marketing

Director of Growth & Marketing

CIPPlanner Corporation • New York, NY, US
30+ days ago
Salary
$105,000.00 yearly
Job type
  • Full-time
Job description
Benefits:
  • 401(k)
  • 401(k) matching
  • Bonus based on performance
  • Competitive salary
  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Opportunity for advancement
  • Paid time off
  • Parental leave
  • Vision insurance

CIPPlanner Corporation is a leading provider of capital infrastructure lifecycle management solutions, serving major public agencies and infrastructure owners across North America. Our CIPAce™ platform powers multi-billion-dollar infrastructure programs, helping clients improve efficiency, transparency, and accountability in project delivery and asset management.


We are seeking a Director of Growth & Marketing to lead our company’s next phase of expansion. This is a pivotal leadership role for a hands-on strategist who can build and expand modern marketing and growth functions, transforming a technically strong, client-trusted company into a brand recognized across the GovTech and construction software industries.



Key Responsibilities
· Develop and execute a comprehensive growth and marketing strategy aligned with CIPPlanner’s business objectives.
· Build a scalable lead generation engine, including inbound, outbound, digital, and partner-driven campaigns.
· Define CIPPlanner’s market positioning, messaging, and differentiation against competitors.
· Oversee content marketing, website management, SEO, email campaigns, webinars, and thought leadership initiatives.
· Implement CRM-based lead nurturing and reporting frameworks (MQL → SQL → pipeline).
· Partner with leadership and project teams to produce case studies, client success stories, and industry presentations.
· Identify opportunities for alliances, conferences, and public-sector partnerships to increase visibility.
· Manage and mentor marketing and sales development team members.



Qualifications
· 7+ years in B2B SaaS, GovTech, or enterprise software marketing, with measurable growth results.
· Experience leading both strategy and hands-on execution in a small or midsize team environment.
· Deep understanding of demand generation, market positioning, and funnel metrics.
· Strong communication, analytical, and project management skills.
· Familiarity with government contracting or infrastructure software markets is highly desirable.
· Candidates located in the New York metropolitan area are preferred



Success Metrics
· Growth in qualified pipeline and inbound leads.
· Increased brand awareness (website traffic, engagement, and media mentions).
· Improved win rates and shortened sales cycles through better marketing enablement.



Why CIPPlanner
· Proven product suite (CIPAce™ Platform) used by leading public agencies and private infrastructure owners.
· Collaborative, entrepreneurial culture with direct access to company leadership.
· Opportunity to define the company’s brand and marketing foundation from the ground up.

This is a remote position.

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Director of Growth & Marketing • New York, NY, US

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