Ad Operations Analyst

Smadex is a leading advertising technology company founded in Barcelona in 2010 and sold to American-based and stock-listed Entravision in 2018 (NYSE:

• :EVC).
• We power campaigns for Apps, Games and Brands across Mobile and CTV using advanced machine learning and optimized creative strategies to deliver results.
• Smadex is one of the fastest growing DSPs globally and we are adding talent to fuel our ambitious plans.
• We are excited to announce an incredible opportunity to join Smadex’s growing US team .
• We seek quantitative, proactive analyst who can translate complex data into decisive trading strategies, driving extraordinary performance results for our US client base. This is a critical revenue-generating role, acting as the primary execution and optimization engine for Smadex’s high-budget performance campaigns.
• This individual is a quantitative professional responsible for expert execution in our proprietary platform, owning the strategic trading decisions that maximize client ROAS and LTV.
• This role demands analytical self-sufficiency and exceptional strategic communication to articulate performance drivers to internal teams.

Important note:

• This role is fundamentally focused on performance strategy and optimization application.

Candidates must understand data systems but are explicitly not required to possess skills in:

• Developing ETL pipelines; writing production-level code or scripts (e.g., Python, R, Java) for modeling or automation; architecting core BI reporting infrastructure (e.g., SQL development for internal tools, dashboard creation); or engineering/fine-tuning core machine learning models.
• We hire dedicated Data Engineers, BI Analysts, and Data Scientists to handle tool and infrastructure development, allowing our Campaign Analysts to focus 100% on driving client revenue.

Key responsibilities:

• Own the setup, monitoring, troubleshooting and real-time optimization of mobile performance campaigns (UA and Re-engagement) across the Smadex platform.
• Independently extract, aggregate, and analyze complex delivery and performance data to proactively identify anomalies, diagnose trends, and synthesize clear, actionable strategic recommendations for account growth.
• Use a hypothesis-driven approach to identify scaling opportunities and mitigate risks, making timely, data-informed decisions utilizing educated assumptions to reach core customer business goals (e.g., retention, specific CPA/ROAS targets, LTV maximization) and seize growth opportunities.
• Serve as the internal technical authority on campaign delivery, ensuring accurate configurations, reliable campaign delivery, and strict adherence to internal policies.
• Conduct initial triage and first-level troubleshooting for all operational issues, including tracking discrepancies or supply connection issues working with Engineering and Data Science if needed on platform-level or core infrastructure escalations.
• Articulate complex optimization strategies and the value generated by the proprietary Smadex technology to internal teams in clear, commercially compelling language.
• This requires the ability to explain the technical "why" behind the performance results.
• Collaborate closely with Customer Success and Sales teams to ensure trading strategies are seamlessly aligned with client expectations and contract fulfillment.
• Synthesize critical performance observations and operational bottlenecks into structured feedback for the Product and Engineering teams, actively contributing to the enhancement of the platform roadmap.

Required skills and qualifications:

• Minimum of 2 years of hands-on experience in programmatic media buying , mobile user acquisition, or performance trading within the AdTech ecosystem.
• Proven record of driving measurable growth and optimizing campaigns based on client-specific KPIs (e.g., CPA, ROAS, LTV).
• Exceptional data analysis skills, including expert proficiency with advanced data manipulation and reporting in tools such as Excel.
• Demonstrated ability to perform logical, hypothesis-driven problem-solving, making quick, sound decisions under pressure.
• Superior verbal and written communication skills suitable for communicating strategic concepts to commercial and executive stakeholders.
• Strong functional knowledge of key programmatic and mobile advertising concepts will be extremely valued.
• What’s in it for you?
• Be part of a leading, fast-growing, innovative company shaping the future of mobile advertising.
• Join a highly motivated and young team.
• Possibility of traveling to the Barcelona HQ for collaboration and team-building activities after your first year.
• Great compensation package tailored to the U.S. market.
• Medical, dental, and vision benefits plans.
• Exposure to leading global app publishers and media partners in the digital advertising industry.
• Learning and training opportunities to grow your career.
• Join Smadex and become part of a dynamic, collaborative, and global team committed to building the biggest company in the mobile advertising world.
• Powered by JazzHR