Reach Social is an official TikTok Shop Partner. We’ve become one of the fastest growing TikTok Shop agencies in the US servicing 7-9 figure household brands. Our ambition is to become the most sought after social commerce partner/service provider in the market. This is a great opportunity to be part of a driven and ambitious team and participate in the next generation of commerce and digital marketing.
We don’t just “run affiliates.” We build repeatable creator systems that drive real GMV — combining affiliate strategy, creator relationships, merchandising, and content insight.
Description
You are a highly motivated, fast learning and clear communicator to develop creator strategies/creator briefing for our agency accounts. You are excited about diving into the TikTok ecosystem, from how to create viral content to affiliate management. You are comfortable partnering with senior ecommerce client stakeholders and operating in fast-paced environments.
This role sits at the intersection of creator strategy, performance analysis, and execution. You’ll be responsible for recruiting and managing high-quality creators, structuring affiliate programs (open, target, and TAP campaigns), and continuously optimizing for GMV growth.
If you’re excited by creators, obsessed with performance, and want real ownership — this role is for you.
Responsibilities
Affiliate Strategy & Planning
Own the affiliate growth strategy for assigned TikTok Shop accounts
Design and manage open plans, target plans, and TAP campaigns
Recommend commission structures, bundles, and offers that incentivize creator output
Identify when to lean into seeding, retainers, or live-focused affiliates
Creator Recruitment & Relationship Management
Source high-quality creators through Affiliate Center, outreach, and internal creator communities
Build and maintain relationships with top-performing affiliates
Manage creator seeding programs and retainer creator rosters
Coordinate creator briefs, content expectations, and posting cadence
Performance Tracking & Optimization
Monitor affiliate GMV, content output, conversion trends, and ROI
Identify winning creators and content formats to scale
Diagnose underperformance and implement corrective strategies
Share weekly insights and actionable learnings with internal teams and clients
Cross-Functional Collaboration
Work closely with Client Success Managers, Media Buyers, and Shop Ops
Align affiliate pushes with merchandising, promotions, and product launches
Support live-affiliate initiatives and campaign launches
What Success Looks Like
Fully own affiliate strategy for assigned accounts
Build a reliable roster of high-quality, repeat-posting creators
Launch and optimize multiple affiliate campaigns
Contribute measurable GMV growth through affiliate channels
Become a trusted strategic partner internally and with clients
Qualifications
1 year experience in TikTok Shop
Exceptional communication skills
Deeply passionate about being a creator and building a creator community
Excellent organizational abilities
Existing knowledge of the TikTok platform and consumer behaviors on the platform
Willingness to learn fast
TikTok Shop Affiliate Strategy Manager • New York, New York, United States
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