Commercial Regional Sales Director - Los Angeles

Job Title:

• Commercial Regional Sales Director Location: Remote – Los Angeles, CA Reports to: Vice President, Commercial Sales About Us Zentro is one of the largest independent internet service providers focused exclusively on multi-dwelling units (MDUs) in the United States.
• Following our recent merger with BAI Connect, Zentro now serves over 100,000 subscribers across key markets including Chicago, Los Angeles, and Detroit.
• We specialize in delivering bulk internet and managed Wi-Fi solutions purpose-built for apartment communities, high-rises, and mixed-use developments.
• Our fully owned network infrastructure, resident-first support model, and tailored technology stack enable us to offer a refreshingly different alternative to legacy providers—one rooted in simplicity, reliability, and satisfaction.
• As we continue to scale, Zentro remains committed to product innovation, operational excellence, and strong partnerships with national REITs and regional property owners alike.
• Role Overview The Director of Commercial Sales is a senior individual contributor responsible for driving revenue growth across the company’s Mid-Market and strategic commercial accounts, with a primary focus on selling into on-net buildings and owned network footprint.
• This role leads acquisition, expansion, and retention of high-value business customers, combining new logo hunting with long-term account ownership.
• The Director acts as a trusted advisor to customers and a commercial leader internally, partnering closely with engineering, operations, and customer success to deliver high-performance connectivity solutions and exceptional customer experience.
• This is a quota-carrying role with direct accountability for new revenue, renewals, retention, and customer satisfaction.
• Primary Responsibilities Mid-Market & On-Net Sales Own acquisition and expansion of Mid-Market commercial customers, with strong emphasis on on-net buildings and existing network footprint.
• Develop and execute territory and account strategies targeting multi-tenant commercial properties, enterprise suites, and strategic business districts.
• Lead full sales lifecycle from discovery and solution design through proposal, contract negotiation, and close.
• Major Account Growth & Retention Serve as primary commercial owner for a portfolio of high-value business accounts.
• Drive renewals, contract extensions, and expansion revenue within existing customers.
• Proactively manage account health to reduce churn and maximize lifetime customer value.
• Event & Special Project Sales Lead large-scale event and special project opportunities within commercial and venue environments.
• Coordinate with operations, engineering, and customer stakeholders to ensure successful delivery and high customer satisfaction.
• Build repeat event revenue and long-term commercial relationships.
• Customer Experience & Satisfaction Act as executive point of contact for strategic customers and escalations.
• Partner with Customer Success, Support, and Operations to ensure service quality and SLA adherence.
• Drive strong NPS, customer satisfaction, and referenceable customer outcomes.
• Sales Leadership & Mentorship Provide sales direction and mentorship to assigned sales personnel supporting Mid-Market and major accounts.
• Serve as a senior commercial resource for deal strategy, pricing, and negotiations.
• Forecasting & Reporting Maintain accurate pipeline and forecasting for Mid-Market and strategic accounts.
• Contribute to executive and board-level reporting on revenue performance, churn, and customer retention.
• Ensure disciplined CRM usage and data integrity.
• Qualifications & Experience 7+ years of B2B sales experience, with strong focus on Mid-Market growth and Major commercial accounts.
• Proven track record selling into on-net or owned infrastructure environments and designated network footprints.
• Demonstrated success closing high value deals ($30K–$250K+ TCV).
• Experience managing renewals, expansions, and long-term customer portfolios.
• Data-driven, process-oriented, and comfortable operating in a fast-growth environment.
• Key Competencies Mid-Market+ sales execution On-net footprint monetization Strategic account management Customer retention & churn reduction Fast paced deal negotiation Cross-functional collaboration Executive communication Performance Metrics New revenue (MRR / TCV) from Mid-Market and on-net locations Renewal and retention rates Expansion revenue within existing accounts Event and special project revenue Customer satisfaction (NPS / CSAT) Forecast accuracy and pipeline quality What We Offer Competitive base salary ($75K–$95K) and commission plan, with total on-target earnings of $125K–$190K, based on performance Comprehensive benefits package, including health, dental, and retirement plans. Opportunity to work with a dynamic team in a growing industry. Ongoing training and professional development opportunities. Powered by JazzHR