The W Group Mgmt -
Job Title: Executive Director (Private Pay Assisted Living)
Location: Brooklyn, NY
Job Type: Full-Time | Exempt (Salary)
Schedule: Leadership role; includes some evenings/weekends as needed (especially during pre-opening/stabilization)
We’re opening a brand-new private-pay assisted living community in Brooklyn focused on elevated resident experience, hospitality-forward service, and a warm, high-accountability culture. No memory care. We’re looking for an Executive Director to lead the launch, build a high-performing team, and operate a community families are proud to choose.
The Executive Director is the operator of the building: accountable for overall operations, resident and family experience, team culture, compliance readiness, and financial performance. You will partner closely with Sales/Marketing to drive occupancy and reputation—ensuring the community is always “tour ready,” service standards are consistently high, and move-ins are operationally seamless.
Leadership & Culture
Partner with the Talent Acquisition team to hire, develop, and retain a high-performing team across departments (resident services, dining, housekeeping, maintenance, activities, admin).
Set expectations, coach performance, and create a hospitality-driven culture rooted in accountability and respect.
Lead daily priorities, department head meetings, and cross-functional execution.
Resident & Family Experience
Own the resident experience end-to-end: service standards, responsiveness, communication, and service recovery.
Ensure programming, dining, cleanliness, and customer service align with a private-pay expectation.
Maintain strong relationships with residents/families and resolve concerns quickly and professionally.
Occupancy & Reputation (Sales Partnership)
Partner with Sales/Marketing on lead management, tour readiness, conversion, and move-in readiness.
Participate in pipeline reviews, sales huddles, and community events that drive visibility and referrals.
Build relationships with local referral partners and community stakeholders.
Operations, Compliance & Risk
Ensure the community operates in compliance with all applicable NY regulations and internal policies.
Oversee documentation standards, safety practices, staffing coverage, and operational readiness.
Maintain survey readiness at all times.
Financial & Business Management
Own expense discipline, labor management, vendor oversight, and budget performance.
Monitor key business metrics and take action to improve results.
5+ years of senior leadership experience in private-pay assisted living, senior living, hospitality-forward healthcare, or a comparable resident/customer service environment.
Demonstrated success leading teams, driving operational excellence, and partnering with Sales to grow occupancy/revenue.
Strong hiring, coaching, and performance management skills.
High EQ + executive presence: calm under pressure, polished with families, and decisive with teams.
Comfort with budgets, labor management, vendors, and KPI-driven management.
Pre-opening / stabilization experience is a strong plus.
Must meet all required qualifications to serve in this leadership capacity within the community’s regulatory framework.
Compensation: Competitive salary + performance incentives (based on experience)
Benefits include: Medical/dental/vision, PTO, holidays, and growth opportunity
If you’re excited to lead a premium private-pay community and build something special from the ground up, we’d love to meet you.
Founding Executive Director (New Private-Pay Assisted Living) – Brooklyn • Brooklyn, NY
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