Marketing Specialist
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Retention Marketing SpecialistREVOLVE • Cerritos, CA, US
Retention Marketing Specialist
REVOLVE • Cerritos, CA, US
30+ days ago
Job type
- Full-time
- Permanent
Job description
Main purpose of the
Retention Marketing Specialist role:This is a full time and permanent role for an analytically driven thinker who can synthesize current business intelligence or trend data to inform retention marketing strategy, and project manage and implement new strategies.
Major Responsibilities:
Essential Duties and Responsibilities include the following. Other duties may be assigned.
- Provide analysis to support email, mobile push messaging, SMS, the Loyalty Club, and other retention channels
- Write queries and scripts to serve personalized content in emails and mobile push messages
- Define, implement, and automate weekly and monthly reports of key performance metrics, action items and alerts, and A/B test results
- Provide actionable email and push strategy recommendations based on key performance metrics, A/B test results, and various data sources
- Perform customer segmentation and customer lifetime value analysis to support retention strategy
- Establish and build relationships with stakeholders including marketing, engineering, merchandising, creative, copy etc.
- Help drive REVOLVE’s customer activation and retention strategy by using data to optimize lifecycle, batch, and transactional email campaigns
- Help develop programs to maximize customer retention, with a focus on repeat purchase, win-back, cross-sell, and upsell efforts
- Create data-driven, dynamic campaigns, audience segmentation strategies and testing plan to maximize ROI targets
- Prepare, test and schedule daily email sends
- Test and schedule mobile push notifications
- Plan and implement A/B tests on campaigns
- Develop and project manage triggered email campaigns and personalization in batch-sent email campaigns
- Prepare and present weekly email scorecard
- Maintain email calendar and gather assets
- Check and troubleshoot email code with basic understanding of HTML and PHP – can be learned on-the-job
- Oversee and monitor email list segmentation and list growth
- Provide ad-hoc reporting and analytical support to marketing team as needed
- Perform market research and monitor competitor’s email programs
- Help with Loyalty program implementation and measurement
Required Competencies:
To perform the job successfully, an individual should demonstrate the following competencies:
- Outstanding analytical skills, with strong academic background in data analytics, technology, math, or science.
- Strong SQL background, ability to dive into the dataset and arrive at a conclusion
- Proven business acumen and results oriented.
- Ability to demonstrate logical thinking and problem solving skills
- Strong attention to detail
- Strong communication, collaboration, and presentation skills
- Comfortable working in a very collaborative, creative, and fast paced environment
- Comfortable sharing concepts and taking feedback
- Self-motivated and takes initiative
- Interest in e-commerce and marketing
- Eagerness to learn new skills
- Self-motivation and initiative-taking
Minimum Qualifications:
- A BA/BS Degree is required
Preferred Qualifications:
- 1+ years of analytical experience is a plus but not required
- MS/MSc/MEng in a quantitative field is a plus but not required
- Experience with SQL, Tableau, Google Analytics, Python preferred
- Basic programming skills in any language (java, vba, python, c++…) are a plus
- Experience with E-commerce marketing is a plus
- SQL and Database experience or training is a plus
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Retention Marketing Specialist • Cerritos, CA, US
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