Social Content Creator

We're looking for a culture-obsessed, high output Content Creator to join our Creative Team. This role is for someone who lives and breathes TikTok and Instagram. You understand trends as they are forming and are at the forefront of creating unique, defining content. Reporting to the Creative Director, you will produce content daily, operate independently, and capture the brand in motion—on set, in retail stores, at branded events, and behind the scenes. You'll collaborate closely with both the marketing and creative teams to bring entertaining, engaging content to life. You have a strong eye for detail, a passion for content, and a desire to build a brand in a fast-paced, collaborative creative environment. You are proactive, organized, and eager to contribute to immersive, brand-defining content.

We're looking for someone ready to move quickly, prove impact, and grow with the team.

Responsibilities

• Produce 2–5 pieces of content daily across TikTok and Instagram
• Track, interpret, and execute against emerging trends in real time
• Ideate, shoot, and edit content independently
• Capture live, behind-the-scenes, retail, and cultural moments as they happen
• Translate internet culture into brand-right content without losing relevance
• Develop content series and scalable formats
• Collaborate with Creative, Retail, and Marketing teams while operating autonomously
• Maintain a sharp eye for tone, aesthetic, pacing, and platform-native behavior

Requirements

• Deeply fluent in TikTok and Instagram culture
• Fast-moving and decisive — you don't overthink trends
• Comfortable filming in dynamic environments (photo sets, stores, events)
• A strong visual storyteller with taste and editing instincts
• Able to work independently without constant oversight
• Curious, proactive, and always scanning what's next
• Comfortable being the person in front of and behind the camera
• Strong portfolio/account showcasing content
• Strong knowledge of social platforms
• Ability to edit content and design assets

The primary location for this role will be based in our Summit, NJ headquarters and our Photo Studio located in New Providence, NJ. Given the nature of the work, this role requires you to work in the office or studio 3-5 days/week.

The annual base salary range for this role is $55,000-$85,000 It is important to note that our salary ranges are based on paying competitively for our size, industry, and the market and are one part of the total rewards that we provide. Individual pay rate decisions are based on several factors, including qualifications for the role, experience level, skillset, scope of the role, and internal peer benchmarking.

This role is not eligible for relocation assistance. Additionally, Boll & Branch will not commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration).

The above is a comprehensive, but not exhaustive, description of requirements and expectations that may evolve over time based on business needs. You must be able to complete all physical requirements of the job with or without a reasonable accommodation.

About Boll & Branch:

At Boll & Branch, we don't make bedding like everyone else. We make it better.

In 2014, our founders, Scott and Missy Tannen, challenged every conventional standard in the textile industry, creating a new supply chain that prioritized thread quality, not thread count. By investing exclusively in 100% organic raw materials from the start, we became the first bedding company ever to be Fair Trade Certified. Today, we keep five commitments at the heart of everything we do. We are:

• Cultivators of the Highest Quality Threads
• Pioneers in 100% Organic Cotton
• Free from Toxins at Every Step
• 100% Traceable from Farm to Finish
• Committed to Fair and Ethical Treatment for All

Boll & Branch has over 200 employees, and we are headquartered in Summit, NJ, with a second office in New York, NY and a dedicated Photo Studio in New Providence, NJ. In 2019, to propel our growth, we raised $100M from L Catterton, a leading consumer goods private equity fund. We are also progressively expanding our retail and wholesale footprint. While the heart of our business lies in the direct-to-consumer online model, we also have several retail stores around the country as well as partnerships with Bloomingdales and Nordstrom.

Boll & Branch LLC is an equal opportunity employer.